Moviegoers Can Also See Spike Lee Directed Short Film, Featuring Chris
Cornell and Timbaland
BASKING RIDGE, N.J., June 4 /PRNewswire/ -- In an industry first,
Verizon Wireless, builder and operator of the nation's most reliable
wireless network, announced beginning today it is introducing a
ground-breaking text message polling program for moviegoers.
Scheduled to debut in mid-June in 10 markets across the U.S. and during
3,500 show times, the interactive text message polling program asks
moviegoers questions related to their music preferences and gives them an
option to text their responses. After audience members submit their text
messages, the actual audience results will be displayed on the movie screen
in a bar chart.
The polling program was developed by Screenvision, a leader in cinema
advertising, and uses Screenvision's cinema advertising network comprised
of more than 14,000 screens across 2,300 theaters nationwide and reaches 92
percent of U.S. markets. Screenvision produces the only host-format
entertainment preshow in the cinema advertising industry, which airs across
Screenvision's High Definition digital network of approximately 7,000
screens. The text message polling program will be part of the pre-movie
entertainment and will be in conjunction with two short films produced by
Verizon Wireless, which promotes the company's V CAST services. The first
short, titled "What's that Song," showcases Verizon Wireless' V CAST Song
ID service. The second short, titled "V CAST Street," is an original
two-minute content piece directed by Spike Lee and features leading music
artists Chris Cornell and Timbaland.
Moviegoers attending select theater locations in the following markets
will be able to participate in the text message polling program: New York,
Los Angeles, Chicago, Philadelphia, Dallas, Boston, Atlanta, Washington,
D.C., Houston and Detroit.
Customers will need a text messaging-capable phone to send text
messages to the polling program at their local movie theater. For more
information about Verizon Wireless products and services, visit a Verizon
Wireless Communications Store, call 1-800-2 JOIN IN or visit
http://www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and
data network, serving 67.2 million customers. Headquartered in Basking
Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint
venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD). For more information, go to: http://www.verizonwireless.com. To preview and
request broadcast-quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless Multimedia
Library at http://www.verizonwireless.com/multimedia.
About Screenvision
Headquartered in New York, N.Y., Screenvision is a leading national
cinema advertising company, offering on-screen advertising, in-lobby
promotions and integrated marketing programs to national, regional and
local advertisers and providing comprehensive cinema advertising
representation services for its theatrical exhibitor partners. In the U.S.,
the Screenvision cinema advertising network is comprised of over 14,000
screens in 2,300 theatre locations across all 50 states and 92% of DMAs
nationwide and delivers more than 550 million consumer impressions annually
through 150 theatrical circuits, including 12 of the top 15 exhibition
companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the
UK's largest commercial television network, and Thomson (Euronext Paris:
18453; NYSE: TMS), a global supplier of technology, services, and systems
to the media and entertainment industries. For more information:
http://www.screenvision.com.
SOURCE Verizon Wireless
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Related links:
http://www.verizonwireless.com
http://www.screenvision.com
http://www.verizonwireless.com/multimedia
CONTACT:
Brenda Boyd Raney of Verizon Wireless,
+1-908-559-7518, Brenda.Raney@verizonwireless.com; or Jeffrey
Klein of Dan Klores Communications for Screenvision,
+1-212-981-5189, Jeff_klein@dkcnews.com
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