- Oxford Health Plans Co-Branding Health Information with KidsHealth -
TRUMBULL, Conn., June 5 /PRNewswire/ -- Oxford Health Plans, Inc.
(NYSE: OHP) today announced that it had signed a one-year licensing agreement
with KidsHealth(R) to expand health information available in the "oxfordhealth
Center" of its web site - http://www.oxfordhealth.com. Oxford estimates that
more than 30,000 of its members are parents or soon-to-be parents.
KidsHealth will provide information on a variety of parenting issues and
topics, including emotion and behavior, growth and development, immunization,
nutrition, and fitness. In addition to more general health topics, Oxford
members will have access to these special features:
-- Medical Research News for Parents contains summaries of current
research from pediatric journals that are "translated" into easy-to-
understand terms.
-- Pregnancy & Newborns features more than 100 articles on pregnancy and
post-pregnancy topics, and includes a week-by-week pregnancy calendar
for expecting and new parents
-- In the Spotlight features information on in-the-news and seasonal
issues like school violence and flu outbreaks
-- Tip of the Day for parents
In addition, new or expectant parents can sign up for a free subscription
to New Parents eNews. Each e-newsletter contains stage-specific information
on health, nutrition, learning and development, and information from the
Oxford Healthy Mother, Healthy Baby(SM) program. Subscribers receive regular
newsletters via e-mail that are specific to their stage of new parenthood from
the first trimester of pregnancy through the toddler years.
"Providing consumers with the information they need to improve their
health and the health of their families is the first step toward making our
members shrewd healthcare consumers," said Alan Muney, M.D., chief medical
officer at Oxford. "Oxford's e-business strategy not only focuses on
providing the tools people need to maintain or improve their health, but
giving members the tools they need to make sound financial decisions about
their healthcare as they would regarding any other financial matters."
KidsHealth is a project of The Nemours Foundation, one of the largest
nonprofit organizations devoted to children's health. KidsHealth's physician-
led editorial team specializes in creating easy-to-understand health
information written for three distinct audiences: parents, kids, and teens.
Pediatric generalists and specialists regularly review all content.
KidsHealth was voted Best Web Content at the 2001 Time Inc. Health
International Health & Medical Media Awards, and Best Online Content at the
2000 eHealthcare World Awards. Netmom(R), Jean Amour Polly declares it "The
Best Health Site on the Net for and about Kids," in her Internet Kids & Family
Yellow Pages.
Founded in 1984, Oxford Health Plans, Inc. (oxfordhealth.com) provides
health plans to employers and individuals in New York, New Jersey and
Connecticut, through its direct sales force, independent insurance agents and
brokers. In 2001, Oxford received a CIO 50/50 Award, which recognizes
innovative web initiatives, in addition to receiving three platinum
eHealthcare Leadership Awards in the HMO and PPO categories, for best overall
Internet site, best interactive site and best e-business site. Oxford's
services include traditional health maintenance organizations (HMOs), point-
of-service (POS) plans, preferred provider organization (PPO) plans, third-
party administration of employer-funded benefits and Medicare plans.
SOURCE Oxford Health Plans, Inc.
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Related links:
http://www.oxfordhealth.com
Company News On-Call:
http://www.prnewswire.com/comp/104612.html
CONTACT:
Maria Gordon Shydlo, +1-203-459-7674,
mshydlo@oxfordhealth.com, or Sierra Silkman, +1-203-459-6355,
ssilkman@oxfordhealth.com, both of Oxford Health Plans, Inc.
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