The Miami Rock Club Crashes Las Vegas
LAS VEGAS, June 5 /PRNewswire/ -- Be prepared to experience nightlife
like never before beginning this August at New York-New York. Rok
Vegas(TM), Las Vegas' sexy new rock nightclub, will mesmerize club-goers
with riveting rock 'n' roll mash-ups and rock-inspired imagery. Guests will
indulge in Rok's intimate setting, including an exclusive outdoor VIP
lounge just steps away from the pulsating Las Vegas Strip, while moving to
high-energy music by Rok's resident DJ. The excitement will continue to
grow when Rok's resident VJ (Video Jockey) takes the stage to captivate
guests with unparalleled lighting effects mixed with vivid images displayed
throughout the club. Guaranteed to evoke the senses of discerning audiences
craving something different, Rok will standout from all other clubs on The
Strip.
"The Las Vegas nightlife scene is constantly evolving," said Cynthia
Kiser Murphey, president and COO of New York-New York. "With the
introduction of Rok, New York-New York continues to position itself as an
industry leader by offering our guests a one-of-a-kind nightclub
experience."
Rok will feature rock-inspired images throughout the oval-shaped main
room. From every angle, guests will be surrounded by concert footage, live
club feeds, lasers and animation all chosen by the intuitive VJ. Rok's
resident DJ will keep the dance floor packed with high-energy rock 'n' roll
mash-up sets cleverly choreographed to the images. The video imagery and
intricate settings will be created by famed production designer Vello
Edmund Virkhaus. Virkhaus' working credits include video projects with
music groups such as Coldplay, Bon Jovi and artist 50 Cent. Adding to the
impressive visual system, the hottest new nightspot in Vegas will boast
phenomenal lenticular images of various rock figures in three-dimensional
forms.
"Rok will be completely different from anything in Las Vegas," said
Jonas Lowrance, partner of Rok. "We've thought of every detail, down to the
most advanced video system in the world. Our guests will be treated to a
nightclub experience that will leave a lasting impression."
Guests will appreciate the approachable, hip ambiance of Rok. Every
detail of the club's interior will be designed for a comfortable yet
enticing experience. Handcrafted red banquettes located right off the dance
floor will have voyeurs satisfied with plenty of viewing pleasure. Ladies
will welcome the hidden compartments in the banquettes to stow away their
personal effects, leaving them freedom to dance and mingle all night. To
top it off, convenient slots for liquor bottles and mixers located inside
each table coupled with stupendous, desirable Rok servers will provide each
guest the ultimate VIP experience.
World-famous interior designer Francois Frossard created Rok's unique
setting and is widely recognized for his designs in nightlife including
hotspots such as Mansion and Set in Miami.
Rok will be located at New York-New York, 3790 Las Vegas Blvd. S, Las
Vegas, NV 89109. For more information, please visit
http://www.nynyhotelcasino.com or call (702) 740-6ROK/(702) 740-6765.
SOURCE New York-New York
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Related links:
http://www.nynyhotelcasino.com
CONTACT:
Michelle Tsang,
mtsang@preferredpublicrelations.com, or Stephanie Capellas,
Stephanie@preferredpublicrelations.com, both of Preferred Public
Relations & Marketing, +1-702-254-5704; or Erin Randell of MGM
MIRAGE Public Relations, +1-702-650-7562, all for New York-New
York
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