Fifth Third Processing Solutions Earns Visa(R) Service Quality Award

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Fifth Third Processing Solutions Earns Visa(R) Service Quality Award
Fifth Third Recognized for Processing Performance for 13th Consecutive Year

    CINCINNATI, June 5 /PRNewswire-FirstCall/ -- For the 13th consecutive
year, Visa has awarded Fifth Third Processing Solutions one of its
prestigious Visa Service Quality Performance Awards. Based on exceptional
card operations performance demonstrated in calendar year 2007, Fifth Third
earned top honors for Lowest Chargeback-to-Sales Ratio.

    The Lowest Chargeback-to-Sales Ratio category reflects an acquirer's
ability to effectively educate its merchant customers on Visa's acceptance
procedures designed to ensure that transactions are properly processed at
the point of sale. Acquirers who educate and monitor their merchants help
reduce unnecessary and costly chargebacks and improve performance in this
important customer service area.

    "Visa bestows these awards on the best processors and acquirers in the
industry," said Una Somerville, Global Head of Client Support Services,
Visa Inc. "This is the 13th consecutive year Fifth Third has won a Visa
Service Quality Performance Award and it also marks Fifth Third's 12th win
for Lowest Chargeback-to-Sales Ratio. We congratulate Fifth Third for its
many years of success."

    "To be recognized for our exceptional performance year after year
speaks to the talent of our back-office team, who places a high priority on
working with our merchant customers to reduce the number of exception items
and the manual effort needed to research and resolve cardholder inquirers,"
said Charles Drucker, president, Fifth Third Processing Solutions.

    Visa established the Service Quality Performance Awards Program in 1992
to recognize exceptional card operations performance by card issuers and
acquirers. The awards acknowledge consistent, superior performance and
emphasize continued service and quality improvement. Visa recognizes its
card issuing, card acquiring and processing clients who achieve and exceed
the highest performance standards in operational areas affecting
cardholders and merchants. Visa has consistently recognized Fifth Third
Processing Solutions for its excellent processing performance since 1995.

    Fifth Third Processing Solutions processes over 26.7 billion ATM and
POS transactions per year for more than 2,700 financial institutions and
over 157,865 retail locations worldwide, including the Armed Forces
Financial Network (AFFN), First Niagara Financial Group, Sovereign Bank,
The Kroger Co., AutoZone, Abercrombie & Fitch, Nordstrom, Inc. and The
Finish Line. Through its wholly owned subsidiary, CMC, (http://www.cmcOne.com)
Fifth Third also provides servicing solutions and product engineering for
financial institutions and retailers for credit card, debit card, merchant
and private label programs. Through its multi-channel contact center, CMC
provides multi-lingual customer service, collections, fraud prevention, and
other back-office services to thousands of clients throughout the US and
Canada. Annually, Fifth Third processes $179.1 billion in credit card
sales. According to The Nilson Report (March 2008), Fifth Third Bank is the
fourth largest bankcard acquirer.

    Fifth Third Bancorp (Nasdaq: FITB) is a diversified financial services
company headquartered in Cincinnati, Ohio. The Company has $111 billion in
assets, operates 18 affiliates with 1,227 full-service Banking Centers,
including 102 Bank Mart(R) locations open seven days a week inside select
grocery stores and 2,211 ATMs in Ohio, Kentucky, Indiana, Michigan,
Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri and
Georgia. Fifth Third operates five main businesses: Commercial Banking,
Branch Banking, Consumer Lending, Investment Advisors and Fifth Third
Processing Solutions. Fifth Third is among the largest money managers in
the Midwest and, as of December 31, 2007, has $223 billion in assets under
care, of which it managed $33 billion for individuals, corporations and
not-for-profit organizations. Investor information and press releases can
be viewed at http://www.53.com. Fifth Third's common stock is traded on the
NASDAQ(R) National Global Select Market under the symbol "FITB."
SOURCE Fifth Third Bancorp
http://www.53.com
CONTACT:
Stephanie Honan of Fifth Third Bancorp,
+1-513-534-6957