Forms Strategic Alliance With #1 Wedding Website The Knot
NEW YORK, June 6 /PRNewswire/ -- Playboy.com, the preeminent online men's
lifestyle and entertainment destination, announced plans to create a bachelor
party service within Playboy.com's network of sites. The announcement was
made by Kevin Mayer, CEO, Playboy.com. As part of the new service,
Playboy.com will partner with The Knot ( http://www.theknot.com ), the leading online
wedding resource, to help deliver the best in bachelor party content and tools
to grooms and their groomsmen.
Playboy.com's bachelor party service will be the definitive and most
comprehensive source of bachelor party planning tools, local resources, ideas,
information and merchandise. To coincide with the bachelor party service
launch -- scheduled for this summer - the July issue of Playboy magazine will
feature an article on bachelor parties by Christopher Napolitano.
"Playboy.com's partnership with The Knot brings together two online
leaders to fill a void in the marketplace," said Mayer. "The wedding business
is $50 billion annually, so the bachelor party market is a natural target for
us. We are confident that The Knot's experience in building a highly
interactive and incredibly popular wedding site will be a huge asset in the
development of Playboy.com's bachelor party service."
"We're happy to lend our expertise to one of most recognized global brands
for men as Playboy.com launches this unparalleled service for bachelor
parties," says Michael Wolfson, co-founder of The Knot. "The Knot has always
strived to create the most in-depth and comprehensive experience for the male
to-be-wed audience. With nearly 20% of our audience being men, we are always
looking for new ways to expand our reach and value to the groom and his guys.
This partnership with Playboy.com is a great example of our strategy to
partner with the best in each and every step in the wedding planning process."
About Playboy.com
Playboy.com is a wholly-owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company. Playboy.com
operates Playboy-branded Web sites targeting the entertainment and lifestyle
interests of young men, including: Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( http://cyber.playboy.com ), a subscription site featuring premium Playboy
content and exclusive online events; the Playboy Store
( http://www.playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( http://auctions.playboy.com ), which auctions Playboy-
branded merchandise and admission to Playboy events, and allows fans to
auction their own Playboy memorabilia and collectibles. Playboy.com also
operates Cyberspice.com ( http://www.cyberspice.com ), a site featuring
premium adult entertainment under the Spice brand, and Rouze.com
( http://www.rouze.com ), a vertical lifestyle destination blending content,
community and commerce.
About The Knot
The Knot (Nasdaq: KNOT) is the leading online wedding destination and the
premier wedding content provider worldwide on America Online and several other
of AOL's leading brands, located at http://www.theknot.com and at AOL keyword:
weddings. Combining comprehensive content and an active online community with
wedding-related commerce, the Company's online sites provide extensive
resources to help couples plan their wedding and future lives together as a
couple.
The Knot also provides certain offline services to the wedding market such
as a series of books with Random House's Broadway Books, a semiannual gown
magazine called Wedding Gowns, and Weddingpages, regional wedding magazines in
over 50 U.S. markets. The Knot is based in New York and has several other
offices across the country. The Knot has also expanded internationally, with
joint ventures in Latin America and Europe.
SOURCE Playboy.com
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Related links:
http://www.playboy.com
CONTACT:
Laura Sigman of Playboy.com, 212-261-5019
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