Agreement expands leading YELLOWPAGES.COM Network and provides more value
for advertisers and more content for consumers
PASADENA, Calif., June 6 /PRNewswire/ -- YELLOWPAGES.COM, a joint
venture of AT&T and BellSouth, today announced continued growth of its
leading YELLOWPAGES.COM Network(1) by providing yellow page results to
consumers conducting local business searches on AT&T's online directory
site AnyWho.com (http://www.anywho.com).
Now when AnyWho users conduct a "Yellow Pages" / "Find a Business"
search, they will receive business listing and advertiser content
information directly from YELLOWPAGES.COM. The search results will appear
as part of the AnyWho site.
"This is a natural partnership that helps YELLOWPAGES.COM offer even
more value to consumers and advertisers," said Charles Stubbs, president
and CEO of YELLOWPAGES.COM. "Exposure to AnyWho's 3.4 million monthly
unique visitors(2) provides increased exposure to our advertisers, and
AnyWho now has access to one of the best local business databases
available."
AnyWho now joins other leading sites on the YELLOWPAGES.COM Network.
With this new network partner, the YELLOWPAGES.COM Network will provide
advertisers with exposure to over 100 million consumer searches per
month(3).
About YELLOWPAGES.COM
YELLOWPAGES.COM LLC is a joint venture operation of AT&T and BellSouth
Advertising and Publishing Corporation. Formed in late 2004, the company
has recently launched the new YELLOWPAGES.COM site. The YELLOWPAGES.COM
Network* provides exposure to over 29 million unique visitors (comScore
Media Metrix, April 2006) through the combined Network sites.
*The unique visitor number for the YELLOWPAGES.COM Network (Custom
Entity) includes unduplicated visitors for the following sites:
YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local and Yahoo!
Yellow Pages. YELLOWPAGES.COM advertisers receive exposure across Network
sites.
About AnyWho.com
AnyWho.com is an online directory site providing business and
residential phone numbers and addresses, as well as reverse lookup, maps,
area code information and toll-free listings. It is a service of AT&T Inc.,
one of the world's largest telecommunications holding companies and the
largest in the United States. AnyWho.com was launched in 1994, and based on
AT&T's history and experience with telephone services and directories, is
highly regarded among consumers. Operating globally under the AT&T brand,
AT&T companies are recognized as the leading worldwide providers of
IP-based communications services to business and as leading U.S. providers
of high-speed DSL Internet, local and long distance voice, and directory
publishing and advertising services. AT&T Inc. holds a 60 percent ownership
interest in Cingular Wireless, which is the No. 1 U.S. wireless services
provider with more than 55.8 million wireless customers. Additional
information about AT&T Inc. and AT&T products and services is available at
http://www.TheNewATT.com.
(1) The YELLOWPAGES.COM Network* provides exposure to over 29 million
unique visitors (comScore Media Metrix, April 2006]) through the combined
Network sites. The unique visitor number for the YELLOWPAGES.COM Network
(Custom Entity) includes unduplicated visitors for the following sites:
YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local and Yahoo!
Yellow Pages. YELLOWPAGES.COM advertisers receive exposure across Network
sites.
(2) April 2006, comScore Media Metrix
(3) Combined monthly searches as measured through the YELLOWPAGES.COM
Network sites (YELLOWPAGES.COM, Switchboard, AOL Yellow Pages, Yahoo!
Local, Yahoo! Yellow Pages and AnyWho).
SOURCE YELLOWPAGES.COM
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Related links:
http://www.YELLOWPAGES.COM
http://www.anywho.com http://www.TheNewATT.com/
CONTACT:
Ed Patterson for YELLOWPAGES.COM,
+1-404-213-3106, or epatterson@imcingular.com; or Bob Mueller of
AT&T Yellow Pages, +1-314-242-8824, or robert.mueller@att.com
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