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Design Automation Conference Offers Opportunity to See Innovative Electronic Systems Design Technology

   Business Sessions Address Economic Issues Facing Semiconductor Industry

     What:        The 41st Design Automation Conference (DAC), where the best
                  and brightest engineers, executives, academics and
                  technology experts meet to exchange ideas on the future of
                  technology

     When:        June 7 - 11, 2004

     Where:       San Diego Convention Center, San Diego, Calif.

     Who:         More than 10,000 developers, designers, researchers,
                  managers and engineers from leading electronics companies
                  and universities around the world.  Also, top-level
                  executives from global EDA, semiconductor and embedded
                  systems companies

                  230+ exhibitors, including local area companies Applied Wave
                  Research, AXYS Design Automation and Tanner EDA, plus major
                  electronic design automation (EDA) companies such as
                  Cadence, Mentor Graphics and Synopsys

     Why:         DAC is the premier annual event for all facets of the EDA
                  industry, from design of cutting-edge semiconductors to
                  competitive strategies for the global technology market.
                  Come learn how EDA will shape the future of electronics, and
                  hear executives and industry experts discuss crucial
                  business issues impacting the semiconductor industry

     Key Events:  DAC Keynote Address by Intel CTO Pat Gelsinger
                  "Gigascale Integration for Teraops Performance --
                  Challenges, Opportunities, and New Frontiers"
                  Tue., June 8, 8:30 - 10 a.m. -- Ballroom 20ABC

                  DAC Keynote Address by Mentor Graphics CEO Wally Rhines
                  "EDA Industry Growth -- Are There Enough New Problems to
                  Solve?"
                  Thur., June 10, 12:45 - 1:45 p.m. -- Ballroom 20ABC

                  Workshop for Women in Design Automation
                  Keynote speaker, Dr. Duy-Loan Le, senior fellow at Texas
                  Instruments, will discuss her experiences in a speech
                  titled, "Career and Life Drivers -- Passion versus
                  Ambition."  Women in executive positions at IBM, Barcelona
                  Design, AMI Semiconductor, Homestead Capital and the
                  University of Buffalo will offer their opinions in a session
                  titled, "Keeping the Passion Alive"

                  Business Day @ DAC
                  A new track, Business Day @ DAC, offers a full day of
                  keynotes, panels, and special presentations from experts on
                  business topics that affect technology decisions and
                  directions.  Highlights include "EDA Business Forecast,"
                  featuring Gary Smith, chief analyst at Gartner Dataquest;
                  and, "EDA: This is Serious Business," featuring executives
                  from the big three EDA companies, and moderated by
                  A. Richard Newton, dean of the College of Engineering at the
                  University of California at Berkeley

    For further information, please contact: Nate James, +1-503-221-2378, or
+1-503-313-6726, or Allena Baker, +1-503-721-4241, or +1-503-984-9847, both of
Fleishman Hillard, Inc., for the 41st Design Automation Conference.


SOURCE 41st Design Automation Conference




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    CONTACT:
    Nate James, +1-503-221-2378, or
    +1-503-313-6726, or Allena Baker, +1-503-721-4241, or
    +1-503-984-9847, both of Fleishman Hillard, Inc., for the 41st
    Design Automation Conference