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E*TRADE FINANCIAL Named Best Banking/Bill Paying Web Site in the Ninth Annual Webby Awards

       E*TRADE FINANCIAL Receives Top International Honor for Web Sites

    NEW YORK, June 7 /PRNewswire-FirstCall/ -- The Webby Awards, the leading
international honor for web sites, named E*TRADE FINANCIAL as the Best
Banking/Bill Paying web site of 2005.  Hailed as the "online Oscars" by Time
Magazine, winning a Webby Award is an unparalleled accolade recognizing the
very best of the Internet. With over 4,300 sites entered from all 50 states
and over 40 countries, Webby Winners truly represent the best of the web.
    "The 9th Annual Webby Awards provide both a remarkable snapshot of digital
life today and a powerful sneak preview of where we are going next," said
Tiffany Shlain, creative director and chairperson of The Webby Awards. "We're
proud to shine a spotlight on outstanding sites like E*TRADE FINANCIAL."
    "E*TRADE FINANCIAL is honored to be among the handful of distinguished
banking web sites recognized for their design, usability and functionality,"
said Nicholas Utton, Chief Marketing Officer, E*TRADE FINANCIAL.  "The Webby
awarded to E*TRADE FINANCIAL for Best Banking/Bill Paying web site exemplifies
our commitment to challenging the ordinary and offering an unmatched
combination of product functionality, price and service to our customers."
    Winners were honored at The 9th Annual Webby Awards, which were held for
the first-time ever in New York City on June 6th at the legendary Gotham Hall.
Hosted by comedian Rob Corrdry of The Daily Show with Jon Stewart, the
ceremony showcased the first-ever Webby Special Achievement Awards.  More than
400 luminaries from the fields of media, advertising, business, technology,
entertainment, politics and the arts were in attendance at the event.
    The Webby Awards are determined by the International Academy of Digital
Arts & Sciences, a global organization with a membership that includes
musician David Bowie, Virgin Group founder Richard Branson, The Body Shop
president Anita Roddick, "Simpsons" creator Matt Groening, Real Networks CEO
Rob Glaser, and fashion designer Max Azria.
     For more information on The Webby Awards, please visit:
http://www.webbyawards.com.

    About E*TRADE FINANCIAL:
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

    About The Webby Awards:
    Called the "Oscars of the Internet" by the New York Times, the Webby is
the leading international award honoring excellence in Web design, creativity,
usability and functionality. Established in 1996, the 9th Annual Webby Awards
received over 4,000 entries from all 50 states and over 40 countries
worldwide. The Webby Awards is presented by The International Academy of
Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include:
The Creative Group; Adweek Magazines; Fortune and FSB; Ektron; 2Advanced
Studios; The Online Publishing Association; MX Interactive; IDG;
PricewaterhouseCoopers, and Rackspace Managed Hosting. For more information,
visit http://www.webbyawards.com.

    About the International Academy of Digital Arts and Sciences (IADAS):
    The International Academy of Digital Arts and Sciences is dedicated to the
creative, technical, and professional progress of the internet and interactive
media. The Academy is an intellectually diverse organization that includes
over 500 members consisting of leading experts in a diverse range of fields,
such as musician David Bowie, Virgin Group founder Richard Branson, business
guru and author Tom Peters, The Body Shop president Anita Roddick, fashion
designer Max Azria, "Simpsons" creator Matt Groening and Real Networks CEO Rob
Glaser. For more information, visit http://www.iadas.net.
    The Webby Awards and The International Academy of Digital Arts and
Sciences are registered trademarks of International Data Group.

     E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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Related links:
  • http://www.etrade.com
    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation