Web site to be launched June 15 at RiverTown Crossings Mall in Grandville,
Michigan
CHICAGO, June 9 /PRNewswire/ -- It's one of the burning questions for
retailers in the New Economy: How do they achieve true integration of their
established brick-and-mortar stores with e-commerce -- without sacrificing
either?
(Photo: http://www.newscom.com/cgi-bin/prnh/19990208/CGM015 )
General Growth Properties is answering that question for its mall
retailers with Mallibu.com. Mallibu.com is the only e-commerce web site in the
country that allows brick-and-mortar retailers in a General Growth Properties
mall to participate in a fully functional e-commerce retail environment.
Here's how Mallibu.com works: Shoppers can browse or buy on the web from
any participating store in RiverTown Crossings Mall. After shoppers place
their order, they can pay with one credit card transaction, regardless of how
many different stores they have purchased from. Shoppers can then pick up
their merchandise from MallibuCentral, the drive-up fulfillment center at the
mall or, if they choose, they can pick up their purchases at each individual
retail outlet. Mallibu.com will offer shipping, as well as pick-up.
Benefits of Mallibu.com to participating retailers:
-- Smaller and mid-size retailers will benefit from a web presence without
the substantial cash outlay required to build their own fully-
functional e-commerce web site.
-- Because shoppers buy directly from the inventory in the mall stores,
retailers increase their own sales at a local level. The retailers
receive direct and immediate sales results from Mallibu.com.
-- Retailers receive contact data from customers interested in receiving
information about their new products, sales, and gift items.
"Mallibu.com demonstrates General Growth's commitment to deliver value to
its shareholders," said Charlie Graves, Sr. Vice President eBusiness, General
Growth Properties. "Because of its appeal to retailers and customers by
localizing e-commerce to mall stores, Mallibu.com secures General Growth a
firm footing in the new economy, increasing shareholder value."
General Growth's remaining 134 malls throughout the country will
eventually participate in Mallibu.com.
General Growth Properties, Inc. is the nation's second largest owner,
manager and developer of regional shopping malls. General Growth currently
has ownership interests in, or management responsibilities for, a portfolio of
135 regional shopping malls in 37 states. A publicly traded Real Estate
Investment Trust (REIT), General Growth Properties is listed on the New York
Stock Exchange under the symbol GGP. For more information on General Growth
Properties, visit the company website at http://www.generalgrowth.com .
SOURCE General Growth Properties, Inc.
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Related links:
http://www.generalgrowth.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/19990208/CGM015
PR Newswire Photo Desk, 888-776-6555 or 201-369-3467
Company News On-Call:
http://www.prnewswire.com/comp/110740.html or fax,
800-758-5804, ext. 110740
CONTACT:
David Keating, Media Relations Coordinator of
General Growth Properties, Inc., 312-960-6325, fax, 312-960-5484,
e-mail, dkeating@generalgrowth.com
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