Will Make Classic and Hard-To-Find Film And Video Content Accessible To A
Wider Audience
NEW YORK, June 9 /PRNewswire/ -- Tribeca Film Institute, a non-profit
organization serving independent filmmakers and media artists, today
announced the launch of Reframe, an innovative project which will help
individual filmmakers, broadcasters, distributors, public media
organizations, archives, libraries and other media owners digitize, market
and sell their classic and hard-to-find films and video content using the
Internet. The Reframe website, http://www.reframecollection.org, goes live today
and will be a one-stop location and an important resource for filmmakers
and distributors wanting to bring films to educators, film scholars and the
general public; it will be a destination for scholars, artists, teachers
and film enthusiasts to easily search for and locate content. Reframe is
working with CreateSpace and is created with major support from the John D.
& Catherine T. MacArthur Foundation.
Many filmmakers, distributors and archives can't afford the high
conversion cost to the digital format, and have been reluctant to invest in
digitizing "niche" content. Reframe converts all content to high-quality
digital files; Works in video formats will be digitized for free, and film
formats will be digitized "at-cost." In a unique arrangement, Reframe
returns a digital copy to the rights-holder for free, and allows them to
make their content available to others in a nonexclusive arrangement.
Reframe then makes these works available for sale to the public, sold at
prices based on the suggested retail price set by the rights-holder. All
content is made available for sale on DVD on Demand at Amazon.com as well
as digital download to own or rent through Amazon's Unbox service.
"Too many films remain unavailable to the public, even the best
researchers and scholars, because they are literally 'stuck on the shelf'
in analog formats, or in hard to find catalogs. Reframe will essentially
digitize our visual heritage and give these important works new life," said
Brian Newman, CEO of Tribeca Film Institute. "Reframe opens up an
additional revenue stream for rights holders who may not otherwise have had
the resources to reach the educational marketplace."
"CreateSpace's partnership with Tribeca Film Institute enables us to
make classic film and video content easily accessible to educators and film
aficionados everywhere," said Dana LoPiccolo-Giles, managing director of
CreateSpace. "Our DVD on Demand technology is a cost-effective way to
quickly and efficiently provide rare content to customers who might
otherwise never have had access to these valued materials."
Reframe's website is designed to become a community hub that will
collect content from numerous sources of independent and alternative media,
and allow users to find content in new ways. As more works become
digitized, and video proliferates on the internet, Reframe will be a
trusted source to help guide quality content. Reframe will help end users
find the best films through a combination of expert and user generated
curation and specialized search functions as well as by combining the best
features of social networking, recommendations from friends and colleagues,
good cataloguing, and other methods to help find the best films online.
Reframe curators and bloggers already include: John Hanhardt (Consulting
Senior Curator for Film and Media Arts - Smithsonian American Art Museum)
and Kathy Brew (Curator, Former Managing/Co-Director - Margaret Mead Film &
Video Festival) among others.
Filmmaker Sally Potter who is participating in the project, putting her
entire oeuvre on Reframe said, "This is a fantastic initiative. For years I
have been looking for ways of making my films, especially the very early
ones, some of which have never been distributed, available to anyone,
anywhere who wants to see them. Reframe is finally making that possible."
In its first year, Reframe plans to have more than 10,000 titles
available, including classic public television films and videos,
documentaries, independent features, shorts, foreign films and vanguard
cinema.
About Tribeca Film Institute
The Tribeca Film Institute is dedicated to creative innovation in film
and media arts. The Institute creates original programs that draw on the
unifying power of film to promote creativity, understanding, tolerance and
global awareness. Our commitment is to educate, entertain and inspire
filmmakers and audiences alike, while strengthening the artistic and
economic fabric of New York City and its Lower Manhattan community.
For more information visit http://www.tribecafilminstitute.org.
Additional support for Reframe comes from the Andy Warhol Foundation
for the Visual Arts, the National Endowment for the Arts and the New York
State Council on the Arts.
About The John D. and Catherine T. MacArthur Foundation
The MacArthur Foundation supports creative people and effective
institutions committed to building a more just, verdant and peaceful world.
In addition to selecting the MacArthur Fellows, the Foundation works to
defend human rights, advance global conservation and security, make cities
better places, and understand how technology is affecting children and
society. With assets of $7 billion, the Foundation makes approximately $300
million in grants annually. More information is at http://www.macfound.org.
About Amazon.com
Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as books, movies,
music & games, digital downloads, electronics & computers, home & garden,
toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty,
sports & outdoors, and tools, auto & industrial.
Amazon Web Services provides Amazon's developer customers with access
to in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any type
of business. Examples of the services offered by Amazon Web Services are
Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service
(Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS),
Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.
Amazon and its affiliates operate websites, including http://www.amazon.com,
http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr,
http://www.amazon.ca, and the Joyo Amazon websites at http://www.joyo.cn and
http://www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
About CreateSpace
CreateSpace is a service of On-Demand Publishing LLC, a subsidiary of
Amazon.com Inc. (Nasdaq: AMZN). A leader in manufacture on demand services
for independent creative content owners, CreateSpace was originally founded
as CustomFlix Labs, Inc. in 2002 and acquired by Amazon.com Inc. in 2005.
The company's mission is to profitably connect its members to a worldwide
audience through multiple channels, including Amazon.com. CreateSpace
provides inventory-free, physical distribution of Books, CDs and DVDs on
Demand, and video downloads via Amazon Unbox.
Forward-Looking Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and technologies,
potential fluctuations in operating results, international expansion,
outcomes of legal proceedings and claims, fulfillment center optimization,
seasonality, commercial agreements, acquisitions and strategic
transactions, foreign exchange rates, system interruption, significant
amount of indebtedness, inventory, government regulation and taxation,
payments and fraud. More information about factors that potentially could
affect Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual Report on
Form 10-K for the year ended December 31, 2007, and subsequent filings.
SOURCE Tribeca Film Institute
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Related links:
http://www.reframecollection.org
http://www.tribecafilm.com
http://www.tribecafilminstitute.org http://www.amazon.com
http://www.macfound.org
CONTACT:
Tammie Rosen, +1-212-941-2004,
trosen@tribecaenterprises.com; Jennifer Holiner, PMK-HBH,
+1-212-373-6103, Jennifer.Holiner@pmkhbh.com, Mandi Warren,
PMK-HBH, +1-212-373-6116, Mandi.Warren@pmkhbh.com or Annie
Jeeves, PMK-HBH, +1-310-289-6200, Annie.Jeeves@pmkhbh.com; Amazon
Media Hotline, +1-206-266-7180; Veronica White, MWW Group for
CreateSpace, +1-206-505-8392, vwhite@mww.com
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