CARUTHERSVILLE, Mo., June 10 /PRNewswire-FirstCall/ -- Isle of Capri
Casinos, Inc. (Nasdaq: ISLE) (the "Company") marked a significant milestone
in the implementation of the Company's new strategic plan today, when the
former Casino Aztar in Caruthersville, Mo., was re-branded as the Company's
first Lady Luck casino.
The re-introduction of the Lady Luck brand is part of the Company's
overall strategic plan, focused on increasing free cash flow through
organic growth opportunities and matching customer desires to casino
products. The casino was acquired in 2007 from Aztar Corporation.
Virginia McDowell, the Company's president and chief operating officer,
was on hand in Caruthersville and said, "Customer research overwhelmingly
showed us that our patrons were interested in the re-introduction of the
Lady Luck brand, and we are delivering. While the changes we have made at
the Caruthersville property today are relatively small, they are the
beginning of a larger effort over the next year to create a better
experience for our customers, including renovations to the entertainment
lounge and restaurant."
Isle of Capri Casinos, Inc., founded in 1992, is dedicated to providing
its customers with an exceptional gaming and entertainment experience at
each of its 18 casino properties. The Company owns and operates casinos in
Biloxi, Lula and Natchez, Mississippi; Lake Charles, Louisiana; Bettendorf,
Davenport, Marquette and Waterloo, Iowa; Boonville, Caruthersville, Kansas
City, Missouri; two casinos in Black Hawk, Colo.; and a casino and harness
track in Pompano Beach, Florida. Isle of Capri Casinos' international
gaming interests include a casino that it operates in Freeport, Grand
Bahama, a casino in Coventry, England, and a two-thirds ownership interest
in casinos in Dudley and Wolverhampton, England.
This press release may be deemed to contain forward-looking statements,
which are subject to change. These forward-looking statements may be
significantly impacted, either positively or negatively by various factors,
including without limitation, licensing, and other regulatory approvals,
financing sources, development and construction activities, costs and
delays, weather, permits, competition and business conditions in the gaming
industry. The forward-looking statements are subject to numerous risks and
uncertainties that could cause actual results to differ materially from
those expressed in or implied by the statements herein.
Additional information concerning potential factors that could affect
the Company's financial condition, results of operations and expansion
projects, is included in the filings of the Company with the Securities and
Exchange Commission, including, but not limited to, its Form 10-K for the
most recently ended fiscal year.
CONTACTS:
Isle of Capri Casinos, Inc.,
Dale Black, Chief Financial Officer-314.813.9327
Allan B. Solomon, Executive Vice President-561.995.6660
Jill Haynes, Senior Director of Corporate Communication-314.813.9368
NOTE: Other Isle of Capri Casinos, Inc. press releases and a corporate
profile are available at http://www.prnewswire.com. Isle of Capri Casinos,
Inc.'s home page is http://www.islecorp.com.
SOURCE Isle of Capri Casinos, Inc.
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Related links:
http://www.islecorp.com
CONTACT:
Dale Black, Chief Financial Officer,
+1-314-813-9327, or Allan B. Solomon, Executive Vice President,
+1-561-995-6660, or Jill Haynes, Senior Director of Corporate
Communication, +1-314-813-9368, all of Isle of Capri Casinos,
Inc.
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