Retailer's 'Bringing Hope to the Table' Campaign To Provide Food and Cash
Donations To Local Food Banks
LOS ANGELES, June 10 /PRNewswire/ -- As part of its ongoing leadership
in the fight against hunger, Ralphs and Food 4 Less, divisions of The
Kroger Co., invite customers to join in "Bringing Hope to the Table," a
two-week campaign running this month in every store to support America's
Second Harvest, the nation's largest domestic hunger-relief organization.
With the help of numerous vendor partners, "Bringing Hope to the Table"
is expected to generate cash and food donations to assist local food banks
in communities where Ralphs and Food 4 Less customers and associates live
and work.
Every time customers purchase participating items in Ralphs and Food 4
Less stores from June 8 through June 21, they will be showing their support
for food banks in their own community.
The hunger relief campaign includes products made by Kellogg's(R),
Keebler(R), P&G(R), Kraft(R), Nabisco(R), Pepsi(R), Nestle USA(R), and
brands represented by Acosta Sales and Marketing. A number of the chains'
own corporate brands, including Private Selection items, are also included
in the fund-raising effort.
"As one of the largest retail grocers in the country, Ralphs and Food 4
Less are committed to the fight to end hunger in America," said Mike
Donnelly, President of Ralphs. "Food banks and hunger agencies across the
country are facing unprecedented demand. 'Bringing Hope to the Table'
allows our customers, associates and vendors to drive funds to food banks
in the communities we all share."
Kroger and its family of stores have helped lead the fight against
hunger in the United States for more than 25 years. In the past five years,
the Company has donated nearly 140 million pounds of food and groceries,
valued at more than $210 million, to food banks across the country. In
addition to food, Kroger's family of stores contribute products such as
toiletries and cleaning supplies -- items families and individuals relying
on food banks request most often after food. In 2007, Kroger was selected
"Retailer of the Year" by America's Second Harvest, the fifth time in seven
years the Company has received the award.
"'Bringing Hope to the Table' provides hunger relief to those who need
it most -- children, seniors and families in need in our own neighborhoods
and communities," said Michael Flood, President & CEO of the Los Angeles
Regional Foodbank. "In today's challenging economy, the need is greater
than ever. We deeply appreciate Ralphs and Food 4 Less' long-standing
commitment to food banks across the country and the generous support of
their customers and suppliers to help feed the nation's hungry."
About Los Angeles Regional Foodbank:
The Los Angeles Regional Foodbank is a non-profit, charitable
organization established in 1973 and is one of the largest food banks in
the United States. Through a network of nearly 900 charitable agency sites,
the Foodbank supplies enough food for over 500,000 meals each week in Los
Angeles County. The Foodbank is affiliated with America's Second Harvest,
the Nation's Food Bank Network. For more information, visit
http://www.lafoodbank.org.
America's Second Harvest - The Nation's Food Bank Network is the
largest charitable domestic hunger-relief organization in the United
States. Through its network of more than 200 member food banks, America's
Second Harvest annually provides assistance to more than 25 million people
in need, including more than 9 million children and nearly 3 million
seniors in all 50 states, the District of Columbia and Puerto Rico. Each
year, America's Second Harvest secures and distributes more than 2 billion
pounds of donated food and grocery products to support feeding programs at
approximately 50,000 local charitable agencies, including food pantries,
soup kitchens, emergency shelters, after-school programs, and Kids Cafes.
To learn more, please visit http://www.secondharvest.org.
About Ralphs/Food 4 Less:
Ralphs and Food 4 Less are divisions of The Kroger Co., (NYSE: KR), one
of the nation's largest food retailers, based in Cincinnati, Ohio. In 2007,
the chains donated $10 million to help hunger relief efforts across the
country, raise awareness of breast cancer, and support local schools and
organizations in the communities served by its stores. Ralphs and Food 4
Less currently operate 408 supermarkets in California, Nevada, Illinois and
Indiana under the Ralphs, Food 4 Less and Foods Co banner. For more
information, please visit our web sites at http://www.ralphs.com or
http://www.food4less.net.
SOURCE Ralphs/Food 4 Less
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