Dynamic CEO of Fast-Track E-Business Company Says He's
'Looking Forward to a Good Grilling'
SAN FRANCISCO, June 11 /PRNewswire/ -- Philippe Brawerman, co-founder,
president and CEO of Reef(R) (http://www.Reef.com), a leading global provider of
Internet software applications for the management of e-business, is not one to
shy away from an opportunity to spread the word about Reef and its plans to
make e-business software more useful for non-technical users. So it should
come as no surprise to anyone that's met Mr. Brawerman that he's looking
forward to presenting Reef's plans for expansion at this year's Red Herring
Venture Market Europe. The event, an annual get-together for the movers and
shakers in Europe's VC community, is being held today, June 11, through
Wednesday, June 13, at the Hilton Park Lane, London.
Mr. Brawerman has been invited to present at the "Red Herring Grill" on
Tuesday, June 12, at 10:30 a.m. During this session, attendees will hear
seven-minute presentations from five young companies -- Reef being among them
-- that have been pre-screened by Red Herring editors. Each presentation will
be followed by five minutes of hard-hitting questions from a Red Herring
editor and an invited venture capital special guest.
Reached at his office in Belgium, Brawerman commented, "There have been
lots of stories written about how stressful it is for upcoming companies to
present to venture capitalists, but I thrive on challenges such as this. In
fact, I'm looking forward to a good grilling. Reef is a fast-growing,
venture-funded young company and this is clearly a great way for us to get in
front of a top-notch VC audience. I am eager to tell them why Reef and
InternetWare are excellent investment opportunities that provide investors
with a way to participate in the emerging market of multi-channel
collaborative e-business."
About Red Herring's Venture Market Europe
Venture Market Europe is a two-day executive conference where CEOs of
emerging, private technology companies present their business plans to an
audience of venture capitalists, angels, and corporate investors; investment
bankers; entrepreneurs; business development executives; and the press in the
hopes of receiving capital, forming strategic alliances, and gaining exposure.
For more information see
http://events.redherring.com/pub_events/event_detail.cfm?eid=11 .
About Reef
Reef is a leading global internet software company that provides an open,
integrated, software-based foundation for managing dynamic e-business.
Companies of all sizes use Reef InternetWare(R) to embrace continuous change
and maximize e-business efficiencies by empowering non-technical business
professionals to directly manage online content, commerce, community services,
and business process coordination using a standard web browser. TIME Digital
Europe recognized president, CEO and co-founder Philippe Brawerman as Europe's
most influential high technology entrepreneur of 2000. TIME Magazine also
ranked Reef as one of Europe's Hottest Technology Firms for two consecutive
years. Reef is a privately held company funded by Goldman Sachs, 3i, Cisco
Systems, Net Fund Europe, Profrigo, Viventures, and other investors. Led by an
experienced management team with proven industry success, the company serves a
broad range of industries, including media/entertainment, telecommunications,
healthcare, information technology, finance, and retail. With offices in
Asia-Pacific, Europe, and North America, Reef can be found on the web at
http://www.reef.com.
NOTE: Reef, the Reef logo, Reef Internetware, are trademarks or
registered trademarks of Reef S.A./N.V. All other trademarks are the property
of their respective owners.
SOURCE Reef S.A./N.V.
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Related links:
http://www.reef.com
CONTACT:
Jessica Epple of Reef USA, 415-241-9178, ext.
255, or jepple@reef.com, or Nicolas von Thannhausen of Reef
Europe, +33-1-55-82-94-94, or nvonthannhausen@reef.fr.com; or Tim
Cox of Z!ng Public Relations, 650-369-7784, or tim@zingpr.com,
for Reef USA
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