ST. PETERSBURG, Fla., June 11 /PRNewswire-FirstCall/ --
Alliance Research, a subsidiary of Catalina Marketing Corporation (NYSE: POS),
announced today that it was ranked as the 36th largest marketing research
company in the 29th Annual Honomichl Top 50 review published in the June 10th
issue of "Marketing News." The Honomichl Top 50 research industry review
recognizes revenue leaders in the industry. To qualify, firms submitted
revenue for research activities in the U.S. for calendar year 2001.
"Alliance Research has developed several key technologies including
Behavior Activated Research(R), New Product Response System(SM) and
GuestTrax(SM) that have enabled its clients to better serve their customers,"
said Clint Brown, President and founder of Alliance Research. "We pride
ourselves on being a leading, cutting-edge research company and we are very
pleased to have been recognized by the Honomichl Top 50 for our
accomplishments."
Alliance Research, Inc., headquartered in the greater Cincinnati area, is
a full-service custom research firm that has developed a suite of proprietary
techniques to improve on traditional attitudinal research methods. The firm
offers customized research solutions for product development and launch
evaluation, and customer management utilizing a sophisticated portfolio of
analytical tools. Research technologies include Interactive Voice Response
(IVR), which allows consumers to respond to surveys via automated telephone
services, VOCALS(R) that digitally records open-ended responses from
consumers, ARrive(SM) Online Report Delivery System that provides clients with
easy access to their results, and GuestTrax(SM), a targeted customer
satisfaction management program. Alliance Research serves many blue chip
clients in the restaurant, hospitality, financial services, healthcare,
insurance, packaged goods, retail, technology and travel industries.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online. Personally
identifiable data that may be collected from the company's targeted marketing
programs, as well as its research programs, will not be sold or given to any
outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catmktg.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Rachel Keener, Public Relations Supervisor,
Catalina Marketing Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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