System, Which Will Debut Next Week at Streaming Media West, Improves Audio
Quality and Reduces Costs of Streaming Media for Content Publishers, Service
Providers and Digital Media Companies
SANTA ANA, Calif., June 12 /PRNewswire/ -- SRSWOWcast Technologies,
(http://www.srstechnologies.com) a B2B provider of audio and voice enhancement
technology solutions for broadcasting, streaming media and communications,
today announced its first commercial product for streaming media, the SRS-APC
Audio Processing Center, a rack mount computer system with custom software to
improve the quality of all digital audio and voice material prior to
compression or web casting. The system is a complete solution that includes
software versions of the full library of proprietary and proven audio
technologies from parent company SRS Labs, Inc. (Nasdaq: SRSL), the worlds'
leading provider of audio and voice technologies. The SRS-APC Center is
targeted to encoding, post-production and media services companies.
Demonstrations and sales information on the SRS-APC system will be available
next week at Streaming Media West in booth #449 at the Long Beach Convention
Center in California.
The heart of the SRS-APC system is proprietary software which performs the
task of analyzing and enhancing an audio signal before compression or
transmission over the Internet. The software is organized to easily create
stunning improvements in the quality of various content types, including mono,
stereo, voice and surround-sound and allows the processing of all audio and
video formats and platforms.
"One of the most powerful advantages is that any stream processed by SRS
technology can be delivered by online media providers at lower bit rates with
the perceived quality of higher bit rates," states Jennifer Drescher, vice
president of marketing for SRSWOWcast Technologies. "For content publishers
and websites, this can mean a reduction in bandwidth usage, and a savings on
distribution costs. A perceived higher quality experience also can increase
online sales, user traffic and website stickiness, which is critical for all
content providers online, especially subscription and pay per view models."
The Company has been beta-testing its audio software for some time with
several digital media services companies and previewed the quality improvement
to many content creators. Drescher continued, "The reaction to the dramatic
difference SRS technologies make to the streaming experience has been
incredibly enthusiastic, and now we have an easy-to-install and complete
solution package that is ready to go. Digital media companies who are looking
for value-add services to either increase their own revenue or increase their
customer base will find that the SRS-APC Center fits the bill perfectly. And
online content providers who offer SRS technology processed streams can
decrease bandwidth expense and offer their users the highest quality
experience possible."
Any content publisher or creator who wishes to dramatically improve the
quality of their streams, or to stream multi-channel content in virtual
surround-sound, will find "SRS-equipped" encoding, digital content and media
services companies able to add these benefits at a nominal per-minute charge
or a yearly unlimited license fee. Internet media providers can now offer
their online audience a powerful experience without changes to existing
networks or requiring new software or hardware by the end user.
Unique Features of the SRS-APC Audio Processing Center
The SRS-APC Center was developed to easily integrate into the existing
infrastructure of digital media companies. It is a complete audio processing
solution with a variety of hardware options depending on the amount of streams
to be processed simultaneously and the specific technologies licensed. The
software in the SRS-APC includes a combination of patented audio enhancement
techniques, which, when applied to audio prior to compression, deliver a
significantly improved audio experience. Content rich with voice material may
be processed with VIP(TM) or WOW Voice(TM) to improve intelligibility and
restore a natural quality to voice delivered at very low bit rates. Audio and
video files processed with WOW(TM), SRS(TM) TruBass(TM), FOCUS(TM) or 3D
Mono(TM), deliver an enhanced listener experience and create the perception
that the files were encoded at a much higher bit rate. For other stereo and
surround sound sources, such as movie trailers and live events,
TruSurround(TM) may be applied to deliver a virtual surround sound experience
at the end-user's computer. For online demonstrations and complete technology
information, go to http://www.srstechnologies.com/demos.asp.
Pricing and Availability
The SRS-APC Center is available today directly from SRSWOWcast
Technologies for a nominal one-time setup fee and an ongoing usage-based
licensing fee. For further information, contact SRSWOWcast Technologies'
Business Development Office at sales@srswowcast.com or phone 949-442-1070.
About SRSWOWcast Technologies
Headquartered in Santa Ana, California, SRSWOWcast Technologies
(http://www.srstechnologies.com) is the Internet and Broadcast subsidiary of SRS
Labs, Inc., (http://www.srslabs.com) one of the world's leading providers of advanced
and patented audio and voice enhancement technologies. With exclusive
Internet and Broadcasting rights to SRS Labs' intellectual property portfolio,
SRSWOWcast Technologies develops and licenses audio and voice enhancement
technology solutions for Internet streaming, online radio, as well as for
traditional television and cable broadcasting.
SRS, VIP, WOW, TruBass, WOW Voice, FOCUS, 3D Mono and the SRS symbol are
trademarks of SRS Labs, Inc. All other brand names mentioned are trademarks
or registered trademarks of their respective holders.
Statements by Ms. Drescher in paragraph four and company statements in
paragraph three and five may include forward looking statements and
projections that are based on management's belief, as well as assumptions made
by, and information currently available to, management.
While the Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals or forward-
looking statements will be realized. Numerous factors (including risks and
uncertainties) may affect the Company's actual results and may cause results
to differ materially from those expressed in forward-looking statements made
by or on behalf of the Company. Some of these factors include the acceptance
of the Company's licensing strategy for the Internet streaming and broadcast
applications; acceptance of the SRS-APC Audio Processing Center by its
customers and the industry; general conditions concerning the Internet and
broadcast markets; the impact of competitive products and pricing especially
as they relate to the Internet and broadcast markets; general business and
economic conditions worldwide, and other risks detailed in the Company's Form
10-K and Form 10-Q statements filed with the SEC.
SOURCE SRSWOWcast Technologies
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Related links:
http://www.srswowcast.com
CONTACT:
Jennifer A. Drescher, Vice President,
Marketing, of SRSWOWcast Technologies, 949-442-1070 Ext. 5110,
jennifer@srswowcast.com; or Tila Pacheco of Tila PR,
714-256-8452, tilap@concentric.net, for SRSWOWcast Technologies
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