Hitwise Ranks True.com as No. 1 Dating Site in Nation
DALLAS, June 13 /PRNewswire/ -- In a sea of more than 18,000 online
lifestyle sites and more than 1,455 online dating sites, the results are
in: TRUE(R), the leading scientifically-based online relationship service,
is ranked as the No. 1 dating site in the nation.
According to Hitwise, the world's leading online competitive
intelligence service, TRUE is the leader in the Lifestyle-Online Dating
category -- securing the No. 1 position in this category for the month of
May 2006.
The meteoric rise of TRUE from its standing start in January 2003 to
supremacy in the online dating industry in just 2 1/2 years is phenomenal.
"I attribute our success to the total dedication of our employees to
helping members find TRUE love and a member-centric focus of the
organization as a whole," says Ruben Buell, President of TRUE.
TRUE not only ranked first out of the more than 1,455 sites that
Hitwise reported data on in May 2006 for the dating category, but TRUE also
experienced an increase in market share and an increase in site traffic of
close to 10 percent -- nearly doubling 2005 figures. Additionally, TRUE
rose four places in overall Internet rankings during this same month, to
become one of the top 100 most visited sites among U.S. Internet users,
with a rank of 62nd as measured by Hitwise.
"We are thrilled at how far TRUE has come in such a relatively short
time," says Herb Vest, founder and CEO of TRUE. "What this means to our
members is that TRUE is adding more than 1,000 new singles per hour, more
than any other dating site. With more than eight million members available
nationwide, our subscribers can afford to be pretty picky. Hitwise's
ranking and acknowledgement is a 'true' acknowledgement of the total
dedication and hard work of our employees, the TRUE CREW."
Reasons for TRUE's Rise to Success
TRUE is Only Site to Address Security
TRUE is the only online relationship service that is totally committed
to making online dating safer. By conducting criminal background screenings
before allowing members to communicate with each other, TRUE significantly
reduces the number of ex-felons on their site. TRUE also works with state
parole boards by notifying them that a parolee has misrepresented their
criminal status in order to improperly communicate with members. "I can't
guarantee that an ex-felon cannot get on TRUE; but, I do guarantee that
they will be very very sorry that they did," says Vest with an air of
determination. TRUE is also the only online relationship service to conduct
single verification screening, which reduces the likelihood of married
individuals misrepresenting themselves as single.
TRUE Touts Only Scientifically-Based Compatibility Test
In addition to expressing the need for increased security, TRUE is the
only online relationship service to offer scientifically-based
compatibility testing. The TRUE Compatibility Test(TM) (TCT) is uniquely
endorsed by Psychology Today and independently certified by one of the
leading experts in tests and measurements -- Integrated Knowledge Systems,
Inc. -- to meet the Standards for Educational and Psychological Testing.
Furthering its promise of helping singles find long-lasting and fulfilling
relationships, TRUE recently expanded on its TCT by adding
SEXPLORATION(TM). With this test, TRUE is the only online relationship
service that provides a professionally constructed tool to measure sexual
compatibility and explore the intricacies of this important issue. The test
can be found at http://www.true.com/SEXPLORATION.htm
About Hitwise Competitive Intelligence
Hitwise reported data on more than 1,400 Web sites in the
Lifestyle-Dating category in May 2006. Hitwise monitors 500,000 Websites
measuring Internet traffic for 25 million users worldwide, 10 million in
the United States providing marketers with timely and actionable marketing
insights on how their online presence compares to competitive Websites.
Hitwise collects this information via a combination of Internet Provider
data partnerships and opt- in panels, which complies with local and
international privacy legislation as audited by PricewaterhouseCoopers.
About TRUE
TRUE is safer, savvy and the leading scientifically based, online
relationship service, whose mission is to help singles find long-lasting
and fulfilling relationships. Founded on an advanced, scientifically-based
compatibility test uniquely endorsed by Psychology Today and independently
certified by one of the leading experts in tests and measurements --
Integrated Knowledge Systems, Inc. -- to meet the Standards for Educational
and Psychological Testing, TRUE is the only online relationship service
that actively seeks to further protect the safety of its communicating
members by conducting extensive criminal background screenings and single
verification screenings. With the help of proprietary research and in
conjunction with national and international advisors in the field of
relationship and psychology, TRUE's team of experts guides members
step-by-step through all stages of the relationship-building process. To
find out more about how TRUE helps people around the world
Live.Love.Learn.(R) please visit http://www.true.com
Press Contacts:
Sie Soheili
Vollmer Public Relations
972/488-4790
sie@vollmerpr.com
SOURCE TRUE
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Related links:
http://www.true.com
http://www.true.com/SEXPLORATION.htm
CONTACT:
Sie Soheili of Vollmer Public Relations,
+1-972-488-4790, or sie@vollmerpr.com , for TRUE
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