Partnering with Nielsen Media Research to Address Internet/TV Convergence
NEW YORK, June 14 /PRNewswire-FirstCall/ -- NetRatings, Inc. (Nasdaq:
NTRT), a global leader in Internet media and market research, announced
today the expansion of its Internet measurement capabilities to address the
growth of online audio and video content as well as the convergence of
Internet and television content.
NetRatings will address this evolving space by: (i) leveraging current
Nielsen//NetRatings products and patented technologies; (ii) enhancing its
metering technology to deliver the market's most comprehensive measurement
of digital media usage; and (iii) building on its partnership with Nielsen
Media Research to develop integrated measurement services for Internet and
television convergence.
"The expansion of our capabilities focuses on helping clients truly
understand today's digital consumer," said William Pulver, president and
CEO, NetRatings, Inc. "As the Internet continues to thrive on positive
consumer usage metrics, NetRatings is positioned to deliver solutions that
support our clients' need to understand the evolving audience behaviors
created by the convergence of TV and Internet technologies."
NetRatings will begin working with clients in the third quarter to
measure digital audio and visual content using Nielsen//NetRatings
SiteCensus, the company's web analytics tool currently deployed by more
than 500 companies around the world. Integrated with in-depth demographic
and web usage information from the company's metered MegaPanel(R) and
NetView panelists, this service will provide publishers with comprehensive
digital audience data, available only from NetRatings.
Based on its patented technology, NetRatings' next generation meter
will capture and report all PC-consumed content, including not only live
streams but also downloaded, transferred and replayed streams. Pulver
commented, "With more than 23 percent of U.S. web users viewing live
streaming video and 21 percent watching saved video files
(Nielsen//NetRatings @Plan, Summer, 2006), the ability to understand
complete digital usage is critical to our clients. We look forward to
deploying our new meter and to rolling out this comprehensive measurement
service later this year."
Partnership with Nielsen Media Research
NetRatings also announced that in partnership with Nielsen Media
Research, the world's leading provider of television audience measurement
and advertising services, and NetRatings' majority shareholder, it will
commence work on a single source panel to track and report combined TV, Web
and digital media consumption. Under the plan, this summer Nielsen will
install and test software meters, including Nielsen//NetRatings' patented
metering technology, on the personal computers and laptops of People Meter
panelists exiting its panels, with the goal of a full rollout during the
2007/2008 broadcast season.
In advance of the single source panel, the companies plan to offer
"fused" data, combining the viewing and Internet usage information from
matching respondents in the Nielsen Media Research television and
NetRatings Internet panels. The fused data will deliver to advertisers and
agencies, for the first time, a planning tool to optimize integrated
TV/Internet campaigns.
"Our clients have made it clear that they want us to measure television
and Internet convergence so they can understand how consumers are using
these two media," said Susan D. Whiting, president and CEO of Nielsen Media
Research. "By teaming with Nielsen//NetRatings on this initiative, we will
offer a new and truly unique set of integrated measurement tools that will
let advertisers and content programmers fully leverage the combined power
of these two dynamic media."
Pulver concluded, "We are pleased to be working with Nielsen Media
Research on this important initiative. As content converges, our combined
organizations have a unique perspective on the digital consumer that we
believe will deliver tremendous value to our collective clients across the
media, entertainment, agency and technology sectors."
About NetRatings
NetRatings, Inc. delivers leading Internet media and market research
solutions, marketed globally under the Nielsen//NetRatings brand. With high
quality, technology-driven products and services, Nielsen//NetRatings
enables clients to make informed business decisions regarding their online
strategies. The Nielsen//NetRatings product portfolio includes panel-based
and site- centric Internet audience measurement services, online
advertising intelligence, user lifestyle, demographic and product brand
preferences data, Internet reach and frequency planning tools, and custom
data, research and analysis. For more information, visit
http://www.nielsen-netratings.com
Safe Harbor Statement
This press release contains statements that may constitute
forward-looking statements pursuant to the safe harbor provisions of the
Private Litigation Reform Act of 1995. These forward-looking statements are
based on current expectations and assumptions and involve a number of
uncertainties and risks that could cause actual results to differ
materially from those currently expressed in any such forward-looking
statements. Information about potential factors that may affect NetRatings'
business and financial results is included in its annual report on Form
10-K for the fiscal year ended Dec. 31, 2005 and its quarterly reports on
Form 10-Q, including, without limitation, under the captions "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
and "Risk Factors That May Affect Our Performance." Each of these documents
is on file with the SEC and is available free of charge. Readers of this
press release are referred to such filings. The forward-looking statements
herein speak only as of the date of this press release. NetRatings does not
undertake to update any forward-looking statement that may be made from
time to time by it or on behalf of NetRatings.
Contact:
Susan Hickey
NetRatings, Inc.
1-212-703-5909
shickey@netratings.com
SOURCE NetRatings, Inc.
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Related links:
http://www.nielsen-netratings.com/
CONTACT:
Susan Hickey of NetRatings, Inc.,
+1-212-703-5909 or shickey@netratings.com
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