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Integra5 Joins Cedar Point's ServiceClass Partner Program and Presents Live Demo of TV Picture Caller ID at Cable-Tec Expo

  Proven Interoperability Between UniTV and SAFARI C3 Media Switching System
        Will Help Accelerate Deployment of Enhanced Telephony Services

    BURLINGTON, Mass., June 15 /PRNewswire/ -- Integra5 Communications, the
pioneer in converged quad play messaging and communications technology, today
announced it has joined the ServiceClass(TM) Partner Program of Cedar Point
Communications, Inc., the leader in integrated packet-based voice switching
technologies for the cable telecommunications industry.
    As part of this initiative, the two companies have proven interoperability
between Integra5's UniTV converged services platform and Cedar Point's SAFARI
C3 Media Switching System and are showcasing a live TV Picture Caller ID
demonstration at SCTE's Cable-Tec Expo (Cedar Point, booth 547). The
ServiceClass program helps accelerate revenue growth opportunities for cable
operators by bringing together "best-in-class" voice products and services
from technology leaders into a set of standards-based, packaged solutions.
Integra5 joined the program in the Enhanced Services Layer category.
    Integra5's TV Picture Caller ID offers notifications with pictures of
incoming callers on TVs and PCs before the phone even rings. Subscribers can
personalize the banner notifications by assigning names, color backgrounds and
pictures to appear for certain phone numbers via their cable operator's web
portal.
    "Cable telephony is expanding an already-robust business to create clear
and compelling differentiation in the market through enhanced telephony
services," said Dave Spear, executive vice president, strategy and market
development for Cedar Point Communications.  "Integra5's proven success in
multiple deployments and their leadership in advanced services that converge
telephony and TV features complements our integrated, switched VoIP solution."
    Integra5's UniTV converged services platform combines signal and media
delivery from multiple networks (telephone, data, cellular and cable TV), back
office communications and a flexible service creation environment to enable
high-demand products, such as Caller ID, voicemail messaging and other
advanced communications services to new devices, such as TVs and PCs.  The
UniTV platform supports Integra5's three product suites, UniTV Visual
Telephony, UniTV Visual Messaging and UniComposer(TM), and has been
commercially deployed by service providers since mid 2004.
    "Cable operators view converged services as much more than just putting
basic caller ID notifications on TV. There is an opportunity to take those
services to the next level through subscriber customization and converging
even more services, such as voicemail, IM and SMS, with their core TV
service," said Dr. Eyal Bartfeld, president and CEO of Integra5. "Our work
with Cedar Point helps us simply and cost-effectively deliver what service
providers want -- fully-interoperable, end-to-end solutions for rapid roll out
of converged services while avoiding integration and support headaches."
    The patented UniTV technology is standards-based, features a distributed
architecture that can scale to support up to millions of subscribers, and has
the processing performance required for real-time delivery of signals and
information between data, telephone (public switched and IP), cable TV
(traditional and IP) and cellular networks.  It also supports multiple set-top
boxes, PCs and phone lines per household.
    SAFARI C3 is the only totally integrated carrier class VoIP switch that
incorporates -- at no additional cost -- all of the components that make up
the PacketCable voice switching infrastructure, eliminating the need for
operators to purchase, maintain, upgrade and regression test separate Call
Management Servers, Media Gateways, Record Keeping Servers, Announcement
Servers, Signaling Gateways, Ethernet Switches and CALEA servers.

    About Cedar Point Communications
    Cedar Point Communications' totally integrated voice and multimedia
switches provide cable system operators with cost-efficient, less complex
voice-over-IP alternatives to distributed soft-switching cable telephony
options.  Cedar Point's SAFARI C3 Media Switching System is a
PacketCable(TM)-qualified, Carrier Class Cable (C3) solution that supports
legacy circuit and PacketCable(TM) voice services, as well as video telephony
and non-traditional SIP-based devices. The company is based in Derry, NH.  For
more information, please visit http://www.cedarpointcom.com .

    About Integra5
    Integra5 Communications is a pioneer in converged quad play messaging and
communications technology for telco and cable service providers, utilities,
and other broadband providers.  The company was founded in January 2000 by
experts in unified messaging and image processing and is backed by leading
venture capitalists, including Benchmark Capital and Lauder Partners.  The
company's UniTV converged services platform features patented and patent-
pending technology and has been commercially deployed in service provider
networks since 2004.  Integra5 is based in Burlington, Mass., USA, and has a
research and development office in Rehovot, Israel.  For more information
visit http://www.integra5.com .

     Contact:  Doug Broad
               SparkSource, Inc.
               (781) 274-6061 x215
               dbroad@sparksource.com


SOURCE Integra5 Communications




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Related links:
  • http://www.cedarpointcom.com
  • http://www.integra5.com
    CONTACT:
    Doug Broad of SparkSource, Inc.,
    +1-781-274-6061 x215, dbroad@sparksource.com, for Integra5
    Communications