Best-in-Class Retail Solutions Delivered Through Red Brick DecisionScape(SM)
Environment; Designed to Provide High ROI
RETAIL SYSTEMS '98, NEW ORLEANS, June 16 /PRNewswire/ -- Red Brick(R)
Systems, Inc. (Nasdaq: REDB), The Data Warehouse Company(R), today announced a
strategic partnership with DataSage, Inc. to bring powerful analytic
applications built on best-in-class decision support solutions to retail
organizations. These analytic applications are designed to provide
cutting-edge competitive advantage and a high return on investment to the
margin-conscious retail market.
The Red Brick-DataSage solutions are designed to analyze and support high
volumes of detailed point-of-sale (POS) history, resulting in the most
accurate and up-to-date competitive information. DataSage's retail analytic
applications enable business analysts to spot and analyze trends, highlight
discrepancies and see patterns that cannot be seen with traditional database
queries. The retail analytic applications offered through the Red
Brick-DataSage alliance include:
* Ad Optimization and Ad Performance Measurement
* Daily Replenishment Forecasting at the store-item level
* Customer Measurement and Loyalty/Frequent Shopper programs
These retail analytic applications are powered by Red Brick
DecisionScape(SM), a comprehensive, integrated environment of products,
services, methodology and partnerships for decision support. The innovative,
server-integrated functionality unique to Red Brick DecisionScape supplies
next-generation technology to the applications including data mining, complex
query processing and sophisticated application development and management.
The result is real-time analysis of business data with cost-efficient
scalability.
"We're very pleased to include DataSage in our growing number of Red Brick
DecisionScape partnerships designed to extend Red Brick's unique decision
support expertise and advantages into the analytic application space," said
John Reid, senior director of Business Development at Red Brick. "We believe
this strategic partnership with DataSage addresses a significant need for
retailers who desire the competitive advantage of packaged analytic
application solutions which are designed to satisfy critical retail
operational requirements and take advantage of rapidly changing market
opportunities. The Red Brick-DataSage offerings provide real value in terms
of turn-key analytic solutions, designed to be implemented quickly and
effectively with an immediate return on investment."
"DataSage's retail applications are most effective when they can leverage
the performance of a Red Brick data warehousing environment," said David
Blundin, president and CEO of DataSage. "Our data mining capability and Red
Brick's highly-optimized data warehousing offerings together give these
applications the power they need to provide retailers with unprecedented
merchandising capabilities."
Analytic Solutions Based on Best-in-Class Decision Support
DataSage's retail analytic applications give business analysts the ability
to perform in-depth analysis on information extracted from corporate
databases. DataSage's applications use advanced data mining technology to
deliver unprecedented information distilled directly from detailed POS data in
the data warehouse. Red Brick's environment of integrated products offer
market-leading innovative technologies that are tightly coupled with these
applications and significantly reduce costs and administrative work normally
required by other data warehouse vendor products. Red Brick's strengths are
in its ability to optimize query performance; to extract, transform and load
data from operational systems; and to scale in data size and number of users
without impacting query performance.
Unlike other data warehouse systems, Red Brick's integrated products and
services provide the ability to support exceptionally high data volumes, high
complexity and production-level data mining, each necessary for successful
analytic applications.
The Red Brick-DataSage alliance includes joint sales collaboration,
marketing and business development initiatives, and field implementation
support. DataSage is a member of Red Brick's Solution Partners Program, which
establishes alliance relationships with market-leading third-party solutions
providers whose products and services focus on the decision support needs of
Red Brick's customers and partners.
About DataSage
DataSage, Inc. develops information discovery solutions and technology for
Fortune 500 corporations. The company's premier product is DataSage(TM),
which provides a complete architecture for production data mining.
Information about the company is available on the World Wide Web at
http://www.datasage.com.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing
solutions. Through Red Brick DecisionScape, a comprehensive, integrated
environment of products, services, methodology and partnerships, Red Brick
helps its customers and partners improve the quality, speed and accuracy of
their business decision-making. Red Brick's leading expertise and innovative,
server-integrated technology deliver scalable decision support solutions for
data warehousing, data marts, OLAP and data mining. Red Brick is based in Los
Gatos, Calif., with 290 employees worldwide and FY97 annual revenues of
approximately $43 million.
Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com. News releases and corporate background information may also
be retrieved by fax. For an index of available materials, call 800-758-5804,
and enter PIN #105756.
NOTE: Red Brick, the Red Brick logo and The Data Warehouse Company are
registered trademarks and Red Brick DecisionScape is a service mark and
trademark of Red Brick Systems, Inc. DataSage is a trademark of DataSage
Corporation, Inc. All other trademarks are acknowledged as the property of
their respective owners.
SOURCE Red Brick Systems, Inc.
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Related links:
http://www.redbrick.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 105756
CONTACT:
Carolyn Hughes of Red Brick Systems, Inc.,
408-399-7216, or chughes@redbrick.com; or Michael Blundin of
DataSage, Inc., 617-942-3600, or mblundin@datasage.com
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