Leading Online Dating Site to Interview Publishing and Marketing Partners
'Only the Analytical Need Apply'
DALLAS, June 16 /PRNewswire/ -- In a possible industry-first, today
TRUE(TM) announces plans to host the TRUE Acquisition Event(TM) from June 20
through July 1, 2005, offering media sales and marketing professionals the
opportunity to secure contracts against an estimated multi-million dollar
advertising budget that True.com now manages in-house. The move is part of a
broader marketing initiative at TRUE to best support its sophisticated media
tracking and acquisition systems. True.com, a leading online relationship
service, spends millions per year in online advertising and promotion.
"True.com arguably has the most sophisticated media acquisition tracking
system in the industry, so moving the buying decision in-house at our
fingertips was a natural shift," said Cornell McGee, senior vice president of
acquisition marketing at True.com. "We move fast and need media partners who
can do the same, and the TRUE Acquisition Event is an efficient and effective
way for media sellers and marketers to take their best shot."
As part of the TRUE Acquisition Event, the company will also entertain
proposals from marketing professionals who would like to seek strategic
partnerships with True.com. For both media sales and marketing partnerships,
professionals are encouraged to draw clear linkages between their organization
and the leading Web site.
Publishers and marketing organizations wishing to submit a proposal may
send an e-mail to: true.promo@true.com or call 972.402.4816.
About the TRUE Acquisition Event
Instructions to secure a presentation with TRUE:
* Visit http://www.true.com prior to contacting the company
* Send an e-mail to true.promo@true.com with your company name, contact
information, and site or network's demographic information
* Watch for an e-mail acceptance notification from True.com
* Submit your proposal, according to the guidelines, between June 20 and
July 1, 2005
* TRUE will announce media buying and partnership plans in late July
About TRUE
TRUE is safer, savvy, and the only scientifically-based, online
relationship service whose mission is to help singles find long-lasting and
fulfilling relationships. Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings. Moreover, TRUE is the only site to
conduct single verification screening. With the help of proprietary research
and the industry's most extensive team of scientists, relationship experts and
psychologists, TRUE also guides its members step-by-step through all stages of
the relationship-building process.
To find out more about how TRUE helps people around the world Live, Love
and Learn(TM), please visit http://www.true.com .
SOURCE True.com
 back to top
Related links:
http://www.true.com
Company News On-Call:
http://www.prnewswire.com/comp/919610.html
CONTACT:
Taylor L. Cole, APR of TRUE, +1-972-402-4813,
or Taylor.Cole@TRUE.com
|
