NEW YORK, June 16 /PRNewswire-FirstCall/ -- Speakers from leading
organizations at the forefront of the communications industry will gather
to discuss future trends in emerging youth markets at Generational
Communications 2008, a half day conference sponsored by the Business
Development Institute and PR Newswire to be held on June 19th at the CUNY
Graduate Center in New York City.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
"The Millennials, or Generation Y, born between 1976 and 2001,
represent the largest generation since the Baby Boomers," said Steve
Etzler, founder of the Business Development Institute. "They rely on their
friends for everything in terms of what influences their buying behavior.
The Baby Boomers, born between 1945 and 1964, will start to retire in 2011.
Boomers spend money and consume products very differently from later
generations. Organizations who understand the Boomer's changing needs have
a large but challenging opportunity in front of them. We will explore case
studies from leading companies who have successfully segmented their
communications according to generation."
Case Studies:
NBC's Insights into Generational Segmentation
Alan Wurtzel, President, Research and Media Development, NBC Universal
Research
Dove Campaign For Real Beauty: Creating Communication Programs Tailored
to Specific Generations of Women
Stacie Bright, Senior Communications Marketing Manager, Unilever's
Dove, Vaseline, Ponds, Caress, Q-tips, Wisk, All and Snuggle brands
Engaging Consumer 2.0
Brandon Evans, Managing Partner, Strategy and Services, Mr. Youth
Additional Speakers include thought leaders from Harris Interactive,
IBM Software, Americas, Loews Hotels, Intel Corporation, and Cognizant
Technology Solutions.
Sponsors: PR Newswire, LinkedIn, Harris Interactive, The FeedRoom, Mr.
Youth, AdRants, GuestPass.com, Hispanic Trending, LatinVision, Manhattan
Chamber of Commerce, MarketersStudio.com, NY:MIEG, New York University, PR
News, Sempo Institute, Smallbiztechnology.com, Taproot Foundation, WOMMA
400 advertising, communications and media professionals are expected to
attend including corporate communications executives, media executives,
corporate marketing and branding leaders, advertising agency thought
leaders, PR agency thought leaders, and technology gurus.
For more information about the event or to register go to:
http://www.bdionline.com/generational
About BDI
Business Development Institute (BDI), founded in 2001 by Steve Etzler,
is a leading conference and career fair producer based in New York City for
the PR, marketing, and media industries. BDI works to instruct
communications professionals on the hottest trends, opportunities, and
issues facing the industry. BDI also provides focused networking
opportunities between its attendees, advisors, speakers, and sponsors and
continues to build a powerful network of influential executives through
these contacts and participants. Our network has grown to sizeable numbers
and is what separates BDI from its competitors. Please visit
http://www.bdionline.com to learn more.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news
media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' news to outlets in more than 170 countries
and in more than 40 languages. Utilizing the latest in communications
technology, PR Newswire content is considered a mainstay among news
reporters, investors and individuals who seek breaking news from the
source. PR Newswire's leading services include ProfNet(SM), eWatch(TM),
MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM),
MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry,
Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR
Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic
communications services. PR Newswire is a subsidiary of United Business
Media plc of London.
CONTACT: Maria Feola
Business Development Institute
+1-212-765-8043
Fax: +1-212-765-0729
mfeola@bdionline.com
SOURCE Business Development Institute; PR Newswire Association
LLC
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Related links:
http://www.bdionline.com
http://www.prnewswire.com
http://www.bdionline.com/generational
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Maria Feola, Business Development Institute,
+1-212-765-8043, Fax: +1-212-765-0729, mfeola@bdionline.com
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