CHICAGO and DETROIT, June 16 /PRNewswire/ -- Destination Media
(http://www.dmedia.com ), the digital out-of-home marketing leader and parent of
Gas Station TV and LG Electronics (http://www.LGcommercial.com ), a leader in
digital signage displays, today announced plans for a long-term strategic
technology and marketing alliance.
For advertisers, the collaboration will leverage LG's screen technology
and Destination Media's proven non-traditional marketing strategies.
Offering media networks one of the industry's most comprehensive selections
of flat- panel displays and related distribution technology, LG Electronics
will be the exclusive screen provider for a number of Destination Media's
extensive out- of-home marketing networks. LG also plans to advertise on
various Destination Media digital out-of-home TV Networks.
"With their strong industry position and outstanding results for
advertisers, Destination Media is one of the premier drivers of digital
out- of-home media," said Ron Snaidauf, vice president of Commercial
Products, LG Electronics USA, Inc. "Unlike other digital out-of-home
networks, Destination Media has proven the ability to scale quickly,
efficiently and effectively, as demonstrated by their Gas Station TV
network, the dominant leader in its space."
Destination Media provides advertisers with direct access to consumers
where they live, work and play through a comprehensive mix of lifestyle
destinations in the digital out-of-home space that includes Gas Station
TV's Gas and Convenience Store Networks. As advertisers increasingly look
for effective ways to augment existing marketing strategies and add
actionable value to the consumer experience beyond traditional advertising,
Destination Media continues to provide creative and engaging out-of-home
environments to market their brands.
"LG's superior, consumer-tailored expertise in communications and
screen technology further enhances Destination Media's ability to provide
advertisers with the quality, engaging medium they are seeking to reach
their target audiences," said David Leider, CEO of Destination Media.
"Digital out-of-home advertising is anticipated to grow to a multi-billion
dollar industry by the end of the year. LG's decision to join forces with
Destination Media both as a screen provider and as an advertiser on our
networks recognizes the need to enhance the medium and to provide
advertisers the ultimate channel to reach consumers at the many
destinations in their lives."
About LG Electronics
LG Commercial Products, a division of LG Electronics USA, serves
digital signage, lodging and hospitality, business-to-business (systems
integration and industrial), healthcare, and channel markets (education and
government). Based in Lincolnshire, Ill., with its dedicated engineering
and customer support team, LG Commercial furnishes a broad range of
products and services tailored to the particular needs of business
environments. LG Electronics USA, Inc. (LGEUS), headquartered in Englewood
Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a
$44 billion global leader in digital display, digital media, home appliance
and mobile phone products. http://www.LGcommercial.com .
About Destination Media
Destination Media is an active acquirer, developer and operator of
digital out-of-home media networks. Destination Media reaches consumers at
the many away-from-home destinations in their lives through media including
Gas Station TV's Gas and Convenience Store Networks. Current programming
includes news and entertainment from CBS, sports from ESPN, and weather
from AccuWeather. Destination Media's networks reach over 30 million
impressions each month. http://www.dmedia.com .
About Gas Station TV
Gas Station TV is the largest provider of TV at the pump. Gas Station
TV's Gas Network reaches captive consumers for 5 minutes during a natural
pause point in their day. There is only one channel: No DVRs, channel
surfing, or multitasking. GSTV provides an off-the-couch programming
experience with exclusive news and entertainment content from CBS, sports
from ESPN, and local weather -- to engage customers and enable marketers to
connect with "on-the- go" consumers like no other media. The content,
programmed for a highly desirable and captive audience, can be specifically
tailored to geography and time of day.
Gas Station TV's Convenience Store Network complements GSTV's Gas
Network at select gas station convenience stores throughout the country. It
features the same industry leading content experience as GSTV's Gas
Network, and enables marketers to create even deeper impact with on-the-go
consumers. This forecourt/in-store combination further transforms the gas
station to a highly sought-after media destination to inform and influence
consumers at a desirable Point-of-Purchase, when they are mobile and can be
influenced to take action at a nearby retailer in proximity, or to drive
engagement for brand marketers.
GSTV is currently on over 5,500 screens in more than 400 U.S. cities
including top media markets such as New York, Los Angeles, Chicago,
Philadelphia, San Francisco, Boston, Dallas, Houston, Washington D.C.,
Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and
Bentonville at select ARCO am/pm, BP, Chevron, Conoco-Phillips, Citgo,
Exxon- Mobil, Marathon, Murphy USA/Wal-Mart, Shell, Speedway, Valero,
Sunoco stations. Gas Station TV will be on over 12,000 screens at leading
gas retailers in the Top 15 DMAs+ in 2008. GSTV is a proven tool for
driving business for advertisers and increasing the revenue stream for
participating gas retailers. Gas Station TV is the only digital out-of-home
gas station TV network with Nielsen Media Research-verified viewership,
demographics, dwell time, network size and recall. Therefore, media buyers
and brand marketers can feel confident that their GSTV commercial airtime
purchases are authenticated by Nielsen's third-party measurement system.
Please visit http://www.gstv.com for more information. Gas Station TV, "It's
always Primetime at the Pump."
SOURCE Destination Media; LG Electronics
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Related links:
http://www.LGcommercial.com
http://www.gstv.com http://www.dmedia.com
CONTACT:
Allen Arnold, +1-248-304-1423,
arnold@airfoilpr.com, for Destination Media; or John Taylor of LG
Electronics USA, +1-847-941-8181, jtaylor@lge.com
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