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Rexall Sundown Reports Record Quarter

               Sales Increase 101% and Net Income Advances 103%

    BOCA RATON, Fla., June 17 /PRNewswire/ -- Rexall Sundown, Inc.
(Nasdaq: RXSD) today announced record results for the three months ended May
31, 1998.
    Net sales for the third quarter rose 101% to $151.0 million from
$75.0 million for the same period in fiscal 1997.  Pro forma net income of
$19.4 million for the three months just ended increased $9.8 million or 103%
compared to last year's third quarter.  Diluted earnings per share for the
third quarter were $0.26 compared to $0.13 in the third quarter last year.
    In making the announcement, Chris Nast, the Company's Chief Executive
Officer, stated, "We are very proud to have achieved this dramatic level of
sales and net income growth.  Sales to retailers rose 156% compared to the
same period last year, and Rexall Showcase International, the Company's direct
sales division, continued its success, posting a strong sales gain of 45%
compared to the prior year's quarter.  More impressive is the fact that our
third quarter operating margin of 19.8% increased 1.7 points, compared to the
third quarter of fiscal 1997, despite the increase in our investment in
advertising, research and product development and manufacturing capacity."
    For the nine months ended May 31, 1998, net sales increased 87% to
$377.2 million from $202.0 million in the previous year.  "The Company's year
over year sales growth continues to significantly outpace that of the overall
industry and reflects the leadership we are bringing throughout the entire
category.  Our products continue to be well received by consumers and our
distribution continues to expand," Mr. Nast said.
    The Sundown(R) Vitamin and Herbal product lines remain the number one
selling brands in the total U.S. food, drug and mass markets and the Company's
Osteo Bi-Flex(TM) product remains the third best-selling nutritional
supplement in the country.  The Company continues to expand its sales to
existing retail customers while adding new customers.  Also contributing to
the Company's record results was the Rexall Showcase International division
which launched new products such as the ProPortion(TM) Bar, expanded its
Aestival(TM) personal care product line and continued to increase its
distributor base.
    Pro forma net income for the nine months ended May 31, 1998 rose 89% to
$48.6 million from $25.8 million in last year's period.  Diluted earnings per
share for the most recent nine month period were $0.66 compared to $0.37 in
the same period a year ago.
    Carl DeSantis, Chairman of the Board, said, "The continuation of record
levels of sales and earnings reflects all the investments and efforts that the
Company and its employees are making to ensure our continued leadership in the
vitamin and nutritional supplement industry."  DeSantis also noted that during
the quarter the Company expanded its stock option program beyond the
management level to include all employees.  Mr. DeSantis added, "We are
pleased to add this benefit which will ensure that the interests of our
employees, management, distributors and shareholders are harmoniously aligned.
With positive trends in the vitamin and nutritional supplement industry along
with our continued focus on science-based and proprietary products, we are
well positioned to sustain our leadership role into the future," Mr. DeSantis
said.
    Rexall Sundown, Inc., develops, manufactures and distributes vitamins,
nutritional supplements and other consumer health products in the United
States and internationally.  Visit the Rexall Sundown web site at
http://www.rexallsundown.com.
    This Press Release may contain "forward-looking statements" as such term
is defined in the Private Securities Litigation Reform Act of 1995 or by the
Securities and Exchange Commission in its rules, regulations and releases,
which represents the Company's interpretation or beliefs.  These forward-
looking statements, by their nature, involve substantial risks and
uncertainties, certain of which may be beyond the Company's control and actual
results may differ materially depending on a variety of important factors
including uncertainties related to acquisitions, government regulation,
managing and maintaining growth, the effect of adverse publicity, reliance on
independent distributors of Rexall Showcase, competition and other factors
described in the Company's filings with the Securities and Exchange
Commission.


                    REXALL SUNDOWN, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF OPERATIONS
               (Dollars in thousands, except per share amounts)
                                 (Unaudited)

                       Three Months Ended    %     Nine Months Ended      %
                            May 31,       Increase      May 31,        Increase
                          1998     1997              1998      1997

    Net sales          $150,979  $75,018   101.3% $377,188  $202,044    86.7%
    Cost of sales        65,197   28,485   128.9%  157,551    78,286   101.3%
      Gross profit       85,782   46,533    84.3%  219,637   123,758    77.5%
    Selling, general
     and administrative
     expenses            55,920   32,935    69.8%  145,488    86,288    68.6%
      Operating income   29,862   13,598   119.6%   74,149    37,470    97.9%
    Other income, net     1,109      976    13.6%    3,185     2,858    11.4%
    Income before
     income tax
     provision           30,971   14,574   112.5%   77,334    40,328    91.8%
    Income tax
     provision           11,591    4,862   138.4%   27,781    14,052    97.7%

    Net income          $19,380   $9,712    99.5%  $49,553   $26,276    88.6%

    Pro forma net
     income             $19,380    9,539   103.2%  $48,611   $25,794    88.5%

    Pro forma income
     per common share:
       Basic              $0.27    $0.14             $0.69     $0.38
       Diluted            $0.26    $0.13             $0.66     $0.37

    Weighted average
     common shares
     outstanding:
       Basic             71,372   69,638            70,950    67,330
       Diluted           74,180   71,558            73,621    69,678

    (1) Pro forma net income reflects a pro forma tax provision for Richardson
Labs, Inc. for periods prior to the January 1998 acquisition as Richardson was
an S corporation and not subject to corporate income taxes.
                    REXALL SUNDOWN, INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS
                            (Dollars in thousands)
                                 (Unaudited)


                                                May 31,          August 31,
                                                 1998               1997

    ASSETS
    Current assets:
        Cash and marketable securities          $99,591         $106,772
        Trade accounts receivable, net           45,548           28,494
        Inventory                                74,923           42,739
        Other current assets                     12,723           11,297
          Total current assets                  232,785          189,302
    Property, plant and equipment, net           53,253           34,372
    Other assets                                 12,230           12,620

    Total assets                               $298,268         $236,294


    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities                         $39,317          $39,143
    Long-term debt and other liabilities            554              449
    Shareholders' equity                        258,397          196,702

    Total liabilities and shareholders' equity $298,268         $236,294


SOURCE Rexall Sundown, Inc.




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  • http://www.rexallsundown.com
    CONTACT:
    Geary Cotton, Chief Financial Officer of
    Rexall Sundown, Inc., 561-241-9400; or General Information, Karen
    Griffiths, or Analyst Information, Lynn Sawyer-Landau,
    212-661-8030, both of The Financial Relations Board
    NOTE TO EDITORS: To receive additional information on Rexall
    Sundown, Inc., via fax, at no charge, dial 1-800-PRO-INFO and
    enter code RXSD.