ST. PETERSBURG, Fla., June 17 /PRNewswire-FirstCall/ -- Catalina Marketing
Research Solutions, a subsidiary of Catalina Marketing Corporation
(NYSE: POS), announced today that it was ranked as the 34th largest marketing
research company in the 30th Annual Honomichl Top 50 review published in the
June 9th issue of Marketing News. The Honomichl Top 50 research industry
review recognizes revenue leaders in the industry. To qualify, firms
submitted revenue for marketing, advertising and public opinion research
activities in the U.S. for calendar year 2002.
"Catalina Marketing Research Solutions is focused on delivering actionable
information that drives decision making and business results for our clients.
Whether it's providing specialized talent, inventing a new technology, or
developing a world-class suite of products to build customer relationships for
service companies, we are shaping our approach to deliver on the unique
business demands of our clients," said Duane Clement, chief executive officer,
Catalina Marketing Research Solutions. "We pride ourselves on leading positive
change to elevate the role of research, and we are very pleased to have been
recognized again by the Honomichl Top 50 for our accomplishments."
A repeated honoree, the organization not only jumped two placements since
last year's listing, but has also shown significant growth at 8.4 percent vs.
the industry average of 3.5 percent.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally-identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links: http://www.catalinamarketing.com
CONTACT: Rachel Keener, Catalina Marketing Corporation, +1-727-579-5224, or rachel.keener@catalinamarketing.com
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