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vTrails Launches Streaming Media Technology at Streaming Media West in California

vTrails Technology Utilizes Peer-to-Peer Networking and Delivers High Quality
                     Streaming Content to Large Audiences

    NEW YORK, June 18 /PRNewswire/ -- vTrails Booth #1448 -- vTrails, an
Internet technology provider for live streaming content which enables economic
webcasting, will officially launch its technology at Streaming Media West 2001
in Long Beach, CA, June 20 - 22.  vTrails will debut its vTrails System and
will conduct feature demonstrations of its products.
    "We are pleased to unveil our technology at Streaming Media West,
surrounded by the best streaming media executives and developers in the
business," said Amihai Ben David, CEO of vTrails.  "Our ultimate goal, besides
creating a viable business model for our clients by reducing streaming costs
significantly, is to enhance the end-user experience. vTrails technology
reduces stream drops, freezing, and buffering -- and essentially turns
end-users into the network -- as opposed to having everyone connect directly
to the network. Our unique technology basically acts like a virtual traffic
cop -- we ensure the ultimate end user experience by avoiding web-traffic
jams."
    vTrails technology offers a cost-effective media delivery solution that
leverages the power of peer-to-peer networking, smart routing and edge network
capabilities.  The vTrails System delivers high quality streaming content to
large audiences while reducing bandwidth consumption by up to 90%, turning
rich media from a traffic jam into a powerful business tool. vTrails
technology enables the serving of only a fraction of the end-users directly
and by turning them into edge stations, saves quality of bandwidth and
eliminates network bottlenecks.
    vTrails also allows members of the financial, entertainment and streaming
media industries to utilize the data mining aspect of their technology in
order to determine their core audience for targeting marketing and advertising
campaigns. The vTrails solution provides access for their clients to valuable
information, for marketing/advertising purposes, such as user connection, time
spent online, areas users have viewed and the opportunity to pinpoint
geographical location.
    The product demonstration will take place at the vTrails booth #1448.

    About vTrails
    vTrails is dedicated to enabling economic webcasting. Founded in the
spring of 1999, VTrails offers a cost-effective media delivery solution that
leverages the power of peer-to-peer networking, smart routing and edge network
capabilities.  The vTrails System delivers high quality streaming content to
large audiences while reducing bandwidth consumption by up to 90%, turning
rich media from a traffic jam into a powerful business tool.  By serving only
a fraction of the end-users directly and turning them into edge stations, a
tremendous quantity of bandwidth is saved and network bottlenecks are
eliminated.  vTrails is headquartered in New York with R&D facilities in
Israel.  For more information, please see http://www.vTrails.com.



SOURCE vTrails




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Related links:
  • http://www.vTrails.com
    CONTACT:
    Ronn Torossian, rtorossian@mww.com, or Shira
    Kallus, skallus@mww.com, both of THE MWW GROUP, 212-704-9727, for
    vTrails