Steams Into Streaming Media West With Doubled Traffic
SUNNYVALE, Calif., June 18 /PRNewswire/ -- 8Legged Entertainment, an
animation production studio based in Sunnyvale, California, recently released
figures showing its syndicated online viewership has doubled in the six weeks
since launching the latest episode of its cooking show "Deep Fried Live! with
Tako the Octopus." Thanks to 8Legged's proprietary Clicktoon format, a
startling 15% clickthrough rate was achieved on many of the show's embedded
ads. Also impressive is that nearly 50% of viewers in the 13-18 year old
demographic watched the eight-minute Flash movie to completion, defying the
common perception that successful Web animations must be less than four
minutes.
By engaging a wide variety of portal sites to host its Web shows for free,
8Legged is able to use the Web as a virtual focus group. The "Deep Fried
Live!" series can be seen on such diverse sites as Humor.com, Camp Chaos,
Newgrounds, SauceCafe, and WeaselCircus.com. With 50,000 show views a month,
and exposure growing to 3 million unique viewers, 8Legged's Clicktoons are in
a privileged position to gauge audience response and scout market trends while
entertaining as wide an audience as possible.
8Legged's critically acclaimed Clicktoon format offers more depth and
interactivity than normal cartoons. As the Clicktoon plays, users can jump
deeper into the show, learning more about specific subjects, downloading
useful information, and even participating directly. Interactive icons called
adverticons appear periodically offering direct links to products used in the
show. Adverticons help build brand awareness and bridge viewers to
advertisers' Web sites with clickthrough rates of up to 10 times that of
banner ads. By showing products in context, adverticons enable sponsors to
bring their brand to a targeted audience without intrusive or out of context
advertising.
To see "Deep Fried Live!" visit http://www.8legged.com or any of the sites
mentioned above, or stop by 8legged's demo station in the Digital Media Zone
(DMZ) at Streaming Media West, June 20th-22nd.
About 8Legged Entertainment
8Legged Entertainment is dedicated to creating compelling content for new
and traditional media environments. The company's goal is to develop
properties rich in character, story, and production values, while paying for
itself with sponsorships and the seamless interactive advertising found in its
animated Clicktoons.
For More Information Contact:
Andy Grossberg
Director of Business Development
8Legged Entertainment
415-566-0644
andy@8legged.com
http://www.8legged.com
SOURCE 8Legged Entertainment
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Related links:
http://www.8legged.com
CONTACT:
Andy Grossberg, Director of Business
Development of 8Legged Entertainment, 415-566-0644, or
andy@8legged.com
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