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Harrah's Entertainment Awarded During Asian Enterprise Magazine's 15th National Asian Entrepreneur Award Ceremony

   Harrah's Entertainment, Inc. logo. (PRNewsFoto/Harrah's Entertainment, Inc.)

LAS VEGAS, NV UNITED STATES
    HARRAH'S IS SHOWCASED AS TOP US COMPANY FOR ASIAN PACIFIC AMERICANS

    LAS VEGAS, June 18 /PRNewswire/ -- Asian Enterprise Magazine recognized
Harrah's Entertainment, Inc. as one of the top US corporations for Asian
Pacific Americans. Fred Keeton, chief diversity officer for Harrah's, was
presented with the 2008 Advocate of the Year Award for Small Business
Advocate.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)

    During the 15th National Asian Entrepreneur Award Ceremony, Keeton was
one of the six recipients who received an Advocate Award for making an
impact in the Asian Pacific American community. The award was in the
category of Small Business Advocate.

    "It is such an honor to be named Small Business Advocate and we have
enjoyed our long-standing relationship with Asian Enterprise Magazine,"
said Fred Keeton vice president external affairs and chief diversity
officer. "At Harrah's Entertainment, we are honored to support small
companies that are building businesses and creating future opportunities
for the Asian Pacific community."

    The Asian Enterprise Magazine ceremony celebrated and honored the
achievements of individual advocates and Fortune 500's best companies with
regards to Asian Pacific Americans. Awards categories included: Public
Servant Advocate, CEO Advocate, Special Advocate, Corporate Advocate and
Small Business Advocate. Top US Fortune 500's Best Companies for Asian
Pacific Americans included: Chrysler, Comerica, Denny's Inc, Harrah's
Entertainment, IBM Kaiser Permanente, McDonald's Corporation, Morgan
Stanley, PepsiCo, Sodexho, The Coca Cola Company, Wal-Mart, Xerox and
Hong-Kong Shanghai Bank Corporation (HSBC).

    About Harrah's Entertainment Diversity and Inclusion

    Harrah's Entertainment, Inc. is dedicated to ensuring that all areas of
the organization operate with openness, equal opportunity, mutual respect
and genuine pride. Harrah's is the only company in the casino entertainment
industry to receive a perfect score on the Human Rights Campaign (HRC)
Corporate Equality Index and endorse the Employment Non-Discrimination Act
(ENDA). Harrah's has a longstanding history of community engagement and
social responsibility and was named Business Week's "Most Generous Company
in America". The Nevada Minority Business Council inducted Harrah's
Entertainment into their hall of fame as "Corporation of the Decade", for
the company's 15 year dedication to diversity and inclusion. Harrah's is
committed to creating a dynamic and innovative culture where individual's
growth is not only encouraged, but rewarded, recognized and celebrated.

    About Harrah's Entertainment

    Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning in Reno, Nevada, over 70 years
ago, Harrah's has grown through development of new properties, expansions
and acquisitions, and now owns or manages casinos on four continents. The
company's properties operate primarily under the Harrah's, Caesars and
Horseshoe brand names; Harrah's also owns the London Clubs International
family of casinos and the World Series of Poker. Harrah's Entertainment is
focused on building loyalty and value with its customers through a unique
combination of great service, excellent products, unsurpassed distribution,
operational excellence and technological leadership.

    For more Harrah's information, please visit: http://www.harrahs.com.



SOURCE Harrah's Entertainment, Inc.




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    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO
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    CONTACT:
    Kolanda Scott of VIRGEN Advertising-Public
    Relations, +1-702-616-0624, for Harrah's Entertainment, Inc.