Volkswagen Provides Iconic VW Bus For Fundraising Contest
HERNDON, Va., June 18 /PRNewswire/ -- Volkswagen is giving consumers
the opportunity to get their hands on legendary rock band The Who's Magic
Bus - a unique Volkswagen Microbus T1 Panel Van from 1965, signed by Roger
Daltrey and Pete Townshend and specially branded with iconic images of the
band and their famous target logo. The competition, in aid of Daltrey's
charity Teenage Cancer Trust, closes on July 8, 2008.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080618/CLW065 )
The iconic Volkswagen Bus, provided by Volkswagen Commercial Vehicles,
has been specially designed by The Who's art director Richard Evans, who
has been working with the band for more than 30 years and has created
several memorable album covers as well as tour designs.
"Our thanks go to Volkswagen Commercial Vehicles for providing this
vehicle and to The Who for supporting the competition," said Simon Davies,
Chief Executive of Teenage Cancer Trust. "Let's hope this really will turn
out to be a 'Magic Bus', and help make a difference to the many thousands
of teenagers and young people diagnosed with cancer every year."
Participants can enter this contest by visiting: http://www.thewhomagicbus.com
. Each entry costs $9.86 USD, with all net proceeds going to Teenage Cancer
Trust. All entrants will receive a free download of a previously unreleased
live performance of The Who's famous hit, "Magic Bus."
Inspiration for the competition stems from the collaboration between
Volkswagen Commercial Vehicles and The Who, which culminated in a special
live performance from the band at the 60 Year Celebration of the Volkswagen
Bus in Hannover, Germany, in October 2007.
Roger Daltrey, who will perform with The Who at the Pauley Pavilion in
Los Angeles on July 12th said, "As a long standing Patron of Teenage Cancer
Trust, I am delighted to support this unique competition. Make sure you
visit the website before July 8th to enter; you'll be helping us raise
essential funds so we can build more specialized teenage cancer units
within the National Health Services."
About Volkswagen of America, Inc.
Volkswagen of America, Inc. recently announced Electronic Stabilization
Program (ESP) as standard equipment on all its 2009 model year vehicles. As
a result, Volkswagen is one of the only original equipment manufacturers to
offer an electronic stabilization control system on its entire product line
-- ahead of the National Highway Traffic Safety Administration's (NHTSA)
deadline requiring stabilization systems in the 2012 model year vehicles.
Volkswagen's ESP technology works in conjunction with anti-lock brakes and
helps reduce loss of control, rollovers and other types of crashes. NHTSA
predicts nearly 10,000 lives could be saved each year if all vehicles had
stabilization systems as standard equipment.
Founded in 1955, Volkswagen of America, Inc. is headquartered in
Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in
Wolfsburg, Germany. Volkswagen is one of the world's largest producers of
passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit,
New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon,
Eos, and Touareg through approximately 600 independent U.S. dealers. Visit
Volkswagen of America online at vw.com .
About Teenage Cancer Trust
Each day in the UK, 6 teenagers will find out they have cancer - that
is around 2,000 new diagnoses every year. These young people often get a
raw deal, receiving hospital treatment in inappropriate facilities catering
for children or the elderly. Teenage Cancer Trust is a UK Charity, founded
in 1990, that focuses on the needs of teenagers and young adults with
cancer by providing specialist teenage units in NHS hospitals.
As well as state-of-the-art facilities to keep patients occupied during
long stays in hospital, the units provide an environment where teenagers
can meet others in a similar situation. Units allow patients to build
friendships and mechanisms to cope with their disease without being
patronised or ignored and are staffed with professionals able to fully
understand and manage the needs of the patients.
To date, TCT has built units in London, Leeds, Manchester, Birmingham,
Sheffield, Liverpool, Glasgow and Newcastle and would like at least 22
units to ensure every teenager with cancer has access.
In addition to building units, TCT funds a nationwide Education team,
teaching young people in schools, colleges and universities about cancer,
prevention and healthy living. They also provide a conference for young
people with cancer and training for medical professionals.
SOURCE Volkswagen of America, Inc.
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Related links:
http://www.vw.com
http://www.thewhomagicbus.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080618/CLW065
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN15 PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/948250.html/
CONTACT:
Mya Walters of Volkswagen of America, Inc.,
+1-310-664-4954, Mya.walters@vw.com
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