Company Announces Agreement With Duo For Print & Online Advertising Campaign
NEW YORK, June 19 /PRNewswire/ -- They are young, hip, and at the top of
the music charts. And now R&B princess, Ashanti and pop musician, Vanessa
Carlton have hooked up with Candie's, Inc. (Nasdaq: CAND) for a new national
advertising campaign. This is the first endorsement contract for each of the
young stars.
Ashanti's self-titled debut album's lead single, "Foolish," raced up the
Billboard chart, entering the Top Ten in March alongside "Always on Time," and
"What's Luv?" giving her three Top Ten songs in the same week. Ashanti is the
first artist since The Beatles to have her first three singles simultaneously
in the first 10 on Billboard's top 100 chart.
"A Thousand Miles," a single from Vanessa Carlton's debut album, "Be Not
Nobody" is going into its 5th week at the #1 spot on the Top 40, and Rolling
Stone magazine has sited Vanessa Carlton as one of the "Top 10 Artists to
Watch in 2002."
Ashanti and Vanessa are the first two artists to be announced in a series
of three to appear in the brand's new campaign. The third artist's identity
will be revealed early next week. Each artist appears separately in her own
print ad that portrays a playful, sexy fashion image with a twist, allowing
each girl the freedom of self-expression. The print ads will break in
September issues of fashion, entertainment and lifestyle magazines, such as
Cosmopolitan, InStyle, Seventeen, and Teen People.
"Ashanti and Vanessa are both huge stars, who have #1 hits, but in
different genres of music. The two of them together have captivated America's
youth," stated Neil Cole, CEO of Candie's, Inc. "This is a new direction for
Candie's advertising, it's still sexy, but we are taking it to a higher
fashion level ... but it's not serious fashion, it still has that Candie's
'twist' that will make it memorable to our consumer."
Commenting on how she feels about the new campaign, Ashanti stated,
"Candie's is hot. I see a lot of artists that do it, and I'm definitely proud
to be a Candie's girl." Added Vanessa Carlton, "One of the reasons I chose to
do the campaign is because I love how irreverent the photos are, it's an
example to young women to embrace who you are."
The campaign was created by Candie's in-house creative team, and was shot
by famed fashion photographer, Tony Duran. The campaign features Candie's
Fall '02 footwear, apparel and accessories available at better department,
specialty stores, as well as Candie's own retail stores. The company's
previous campaign featured music's hottest trio, Destiny's Child.
About Candie's, Inc.
Candie's, Inc. is a leading designer and marketer of young women's
footwear, apparel and accessories. The Company distributes its products under
the Candie's and Bongo brands through department and specialty stores
nationwide, as well as through 13 Company-owned stores, a web store and
specialty stores internationally. Candie's also arranges for the manufacture
of footwear products for mass market and discount retailers under the private
label brand of the retailer or other trademarks owned or licensed by Candie's.
Additionally, the Candie's brand is licensed for the manufacture, sale and
distribution of apparel, fragrances, handbags, sunglasses, watches and cell
phone accessories, retail outlets, and the Bongo brand for accessories,
eyewear, and kid's clothing. Candie's Inc. operates its websites at
http://www.candies.com and http://www.bongo.com. For investor information
please visit the corporate web site at http://www.candiesinc.com.
SOURCE Candie's, Inc.
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Related links:
http://www.Candiesinc.com
http://www.candies.com and http://www.bongo.com
CONTACT:
Maria Dolgetta of Candie's, Inc.,
+1-212-730-0030, ext. 109, mdolgetta@candiesinc.com
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