FORT WORTH, Texas, June 19 /PRNewswire/ -- BioSpace, the leading online
information source for life science careers and content and a subsidiary of
onTargetjobs, and LifeScience Alley unveiled this morning the 2nd edition
of the BioMidwest(TM) Hotbed Campaign for the life science community of the
Midwestern United States. The unique branding and awareness campaign
highlights the organizations that constitute the expanding
biopharmaceutical industry in Illinois, Indiana, Iowa, Michigan, Minnesota,
Missouri, Nebraska, Ohio and Wisconsin.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070619/CLTU053 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20040907/CLTU006LOGO)
The campaign features both promotional and functional components to
work in conjunction with the economic and workforce development initiatives
of the region. The much anticipated BioMidwest Hotbed Map,
http://biospace.com/hotbed_map.aspx?ContentEntityID=937, designed by
BioSpace's artist, creatively displays the logos and building pictures of
participating companies. The map is fully integrated with BioSpace.com and
is available for download on the BioMidwest Homepage,
http://www.biospace.com/hotbed.aspx?RegionID=619 which maintains critical
daily biopharmaceutical industry news, careers and information from the
region. In addition, various collateral pieces featuring the iconic
BioMidwest image will be distributed to life science professionals at
regional and international events throughout the year and are also
available on the BioMidwest Web site.
A number of different types of organizations are featured as part of
the campaign, reflective of the diverse set of foci and talents necessary
to grow a life science cluster. The effort includes bioscience companies
engaged in R&D, service and supply providers to the community, and also
research institutes, non-profit organizations and universities. Detailed
online profiles of the participating organizations include contact
information, career opportunities, financial updates and history, and can
be found through the BioMidwest Homepage.
"LifeScience Alley is pleased to again be part of the BioMidwest Hotbed
Campaign," said Liz Rammer, vice president of marketing and communication
for LifeScience Alley. "As the largest life science trade association in
the Midwest, it's important to showcase the breadth and depth of our member
organization's expertise, so being part of the BioMidwest Hotbed campaign
is a great way to help connect the various parts of the industry."
"With the launch of the second edition of the BioMidwest Hotbed,
BioSpace and the global community continue to recognize the increased
impact and growth of the biopharmaceutical industry in the Midwestern
United States," said Wes Crews, CEO of BioSpace. "We are pleased to offer
the BioSpace audience a direct channel to news, products and careers from
the region."
About BioSpace
BioSpace is globally recognized as the leading provider of career
solutions and Web-based resources and information to the life science,
pharmaceutical and medical device industries. For 20 years BioSpace has
helped to accelerate communication and discovery among business and
scientific leaders in the biopharmaceutical market. With a well-established
site infrastructure and loyal online audience, BioSpace.com offers an
unparalleled distribution channel for recruitment, investment, product,
event and other life science industry messages. BioSpace is a subsidiary of
onTargetjobs and is headquartered in Fort Worth, TX.
About LifeScience Alley
LifeScience Alley is a 501(c)(6) nonprofit trade association supporting
the Minnesota and surrounding region's life science industry. It is the
state affiliate for the national Biotechnology Industry Organization
(BIO).and comprises a broad range of over 500 member organizations that
employ approximately 250,000 people in Minnesota and thousands more
throughout the U.S. and world. For information, visit
http://www.lifesciencealley.org or call 952- 542-3077.
SOURCE BioSpace
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Related links:
http://www.biospace.com
http://www.lifesciencealley.org
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070619/CLTU053
http://www.newscom.com/cgi-bin/prnh/20040907/CLTU006LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Brian Vacanti of Vice President, Marketing
BioSpace, +1-817-717-1404
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