Technology Alliance Enables Generic Media Publishing Service Customers to
Deliver Content to PacketVideo-Enabled Mobile Devices
LONG BEACH, Calif., Streaming Media West 2001, June 20 /PRNewswire/ --
Generic Media, creators of innovative technology and services for the digital
media industry, today announced an agreement with PacketVideo Corporation, the
recognized leader in software for the delivery of rich media over today's
wireless networks, to provide Generic Media Publishing Service customers the
ability to deliver content to PacketVideo-enabled mobile devices. Generic
Media's unique technology gives users the ability to make their content
available for streaming through PacketVideo's MPEG-4 standards-based platform
without having to revisit or re-encode streaming master files delivered by the
Generic Media Publishing Service.
PacketVideo's software will be supported by the Generic Media Publishing
Service to offer companies the ability to deliver their content with
PacketVideo's MPEG-4 standards-based technology. Support for PacketVideo's
standards-based format confirms Generic Media's continued commitment to
maximize the value and reach of content. PacketVideo offers a complete
delivery platform that enables the authoring, distribution and viewing of
video, audio, animation and rich graphics over current wireless networks to
mobile devices such as telephones and personal digital assistants.
"PacketVideo is working with Generic Media to expand the availability of
MPEG-4 standards-based encoding in a way that is remarkably easy for content
providers," said Robert Tercek, president of PacketVideo's Applications &
Services Division. "This new relationship will enable content owners to extend
their reach to mobile users without the need to master another set of
technologies to take advantage of this new market."
"Partnering with PacketVideo is a natural fit for Generic Media as it
firmly establishes a wireless streaming component of our offering, and further
illustrates our commitment to easily and immediately extend the reach of
content for customers," said Peter Hoddie, CEO, Generic Media. "The
complimentary nature of our respective technologies is unique. Because we
offer a service, customers get the benefit of PacketVideo support the day it's
implemented, without any additional work."
About Generic Media
Generic Media provides innovative technology and services that
fundamentally change the way video and audio is published and consumed on the
Internet. The company's investors include SBVC (SOFTBANK Venture Capital),
Sony and NTT Leasing. The Generic Media team consists of pioneering media
engineers and executives from major technology companies, including Apple
Computer, Microsoft, Oracle, Pinnacle Systems, SGI and Sun. Generic Media was
founded in early 2000 and is based in Palo Alto, California. For more
information, please visit http://www.genericmedia.com
NOTE: The barcode logo, gMovie, and Generic Media are trademarks of
Generic Media, Inc. in the United States and other countries. All other
trademarks are the property of their respective owners.
SOURCE Generic Media
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Related links:
http://www.genericmedia.com
CONTACT:
Misha Gulak of hypelab interactive pr,
415-703-9454, or misha@hypelab.com, for Generic Media; or Rachel
McKosky of Generic Media, 415-828-2344, or
rachel@genericmedia.com
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