Newest Customers of Generic Media Demonstrate the Versatility and Ease Of
The Generic Media Publishing Service
LONG BEACH, Calif., Streaming Media West 2001, June 20 /PRNewswire/ --
Generic Media, creators of innovative technology and services for the digital
media industry, today announced new adoptions of the Generic Media(TM)
Publishing Service, which enables streaming media to be published once for
immediate delivery across multiple formats, devices, and bandwidths. New
implementations of the Generic Media Publishing Service -- in news media,
music and education industries -- illustrate the wide applicability of Generic
Media's technology, a comprehensive streaming solution that provides a
long-term strategy for deploying audio and video media to the widest possible
audience.
Companies launching the most recent applications of Generic Media
technology include:
-- Berklee College of Music, the world's largest independent music college
and the premier institution for the study of contemporary music;
-- Cocoro Networks, a Japanese video and music content company, with
Cocoro DVD and the Grammy-winning Cocoro Sounds record labels;
-- R/com Networks, a premier distance learning company that develops tools
and related solutions for distance learning and enterprise
environments;
-- Yomiuri, a premier Japanese news conglomerate and the largest newspaper
in the world and the first to stream their news.
"The Generic Media Publishing Service is enabling leading companies from a
range of industries to take full advantage of streaming media," said Keith
Hatounian, vice president of sales for Generic Media. "We built the Generic
Media Publishing Service to be easy, scalable and to remove the hassles and
high costs of streaming -- enabling content producers to focus on their core
competencies while we take care of the rest."
The Generic Media Publishing Service allows Berklee College of Music to
expand and service its community of students and alumni, while using dynamic
content -- such as addresses by Bono of U2 and Steely Dan -- to attract the
brightest new students. Berklee College of Music also uses the Generic Media
Publishing Service to easily deliver concerts, student recordings and classes
to audiences beyond the campus.
"Berklee College of Music has a strong focus on technology, and as we
build our online presence, we must focus on our content" said David Mash, Vice
President for Information Technology, Berklee College of Music. "Generic
Media's technology allows us to concentrate on substance by freeing us from
the tedious work required to ensure a positive audience experience. We need
not guess which streaming technology will be most used by our community, nor
need we spend resources preparing media formats for every possible client.
Generic Media handles that while we focus on education."
Cocoro Networks is implementing the Generic Media Publishing Service for
Cocoro TV to stream video content and to provide downloads for Palm(R)
handhelds. Cocoro Networks is also utilizing the Flash overlay capabilities of
the Generic Media Publishing Service to insert dynamic messaging into the
streams to promote sales of commoditized content.
R/com Networks, an eLearning and Web media development company, offers
for-profit, on demand web-based schooling through MediaSchool, and
24/7 streaming of content on R/com TV, so it is imperative that their streams
are reliable and reach their entire audience. R/com Networks' adoption of the
Generic Media Publishing Service ensures that their users can access media
content immediately, on demand and virtually anywhere.
Yomiuri, a premier Japanese news conglomerate, delivers time-sensitive,
media news that is mass distributed. With the Generic Media Publishing
Service, Yomiuri can instantly deliver media to the widest audience. Time to
audience has been greatly quickened, enabling the news organization to further
improve its service.
"As the largest news conglomerate in Japan, our content is
mission-critical. To keep our edge, we need to get our content to the largest
possible audiences immediately," said Motoyuki Uejima, Manager of Media
Strategy Bureau of the Yomiuri Shimbun. "The Generic Media Publishing
Service's ease of use, as well as on the fly delivery of content, enable news
teams to shoot, edit and stream content incredibly rapidly. Time to audience
has been greatly quickened, keeping us on the cutting edge."
About the Generic Media Publishing Service
The Generic Media Publishing Service is a comprehensive streaming solution
that provides a long-term strategy for deploying dynamically optimized media
to the widest possible audience. The Generic Media Publishing Service
establishes the ability to publish streaming masters, for immediate delivery
across multiple formats, devices and platforms. Streaming masters can be a
number of industry standard, high quality digital media formats including AVI,
MP3, MPEG-1, QuickTime, and WAVE.
About Generic Media
Generic Media provides innovative technology and services that
fundamentally change the way video and audio is published and consumed on the
Internet. The company's investors include SBVC (SOFTBANK Venture Capital),
Sony and NTT Leasing. The Generic Media team consists of pioneering media
engineers and executives from major technology companies, including Apple
Computer, Microsoft, Oracle, Pinnacle Systems, SGI and Sun. Generic Media was
founded in early 2000 and is based in Palo Alto, California. For more
information, please visit http://www.genericmedia.com.
NOTE: The barcode logo, gMovie, and Generic Media are trademarks of
Generic Media, Inc. in the United States and other countries. All other
trademarks are the property of their respective owners.
SOURCE Generic Media
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Related links:
http://www.genericmedia.com
CONTACT:
Misha Gulak of atomic pr, 415-553-4313, or
misha@atomicpr.com, for Generic Media; or Rachel McKosky of
Generic Media, 415-828-2344, or rachel@genericmedia.com
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