LONG BEACH, Calif., June 20 /PRNewswire/ -- STREAMING MEDIA WEST 2001 --
HotRoof, Inc., a provider of media customization technologies that enable
businesses to profitably and efficiently deliver personalized video to end-
users, and EncodeThis!, a leading digital media services company, today
announced a strategic alliance to deliver high-quality, customized streaming
video content over the Web and through physical media.
As part of the agreement, HotRoof will utilize EncodeThis! digital media
services to prepare existing video content for use with HotRoof's
StreamWriter(TM), the first end-to-end content tailoring system for end-user
customization and personalization of video content. With EncodeThis! services,
StreamWriter efficiently delivers streaming content in multiple bit rates and
over multiple streaming platforms including Apple QuickTime, Microsoft(R)
Windows Media Player, and RealPlayer.
"We are excited to partner with EncodeThis! to leverage their encoding
services with StreamWriter," said Bernard Plishtin, president and CEO of
HotRoof, Inc. "We are confident that our combined technologies will provide
streaming video customers with the most comprehensive solution on the market
to turn their existing video assets into revenue-generating products."
Built on HotRoof's patented technology, StreamWriter transforms existing
instructional, informational or entertainment content into personalized video
programs delivered over the Internet, corporate intranet/extranet, or via VHS
tape, DVD or CD-ROM. StreamWriter enables content owners to turn existing
video assets into new revenue-generating consumer products for distribution
online and offline. For enterprises, StreamWriter provides efficient
communication and distribution solutions for video-based corporate
communications, training and distance learning programs customized for each
employee.
EncodeThis! strives to preserve the quality of video and audio content at
narrowband and broadband environments, including streaming media, downloadable
media, and traditional Mpeg and DVD. Utilizing only the best in post-
production and broadcast equipment in conjunction with cutting edge image
processing software, the company's proprietary process allows them to turn
around customer content in a timely and prompt fashion, regardless of it being
a 5-minute clip or 500 hours of archived footage. Format and platform
agnostic, EncodeThis! has the art and science of compression integrated into
all its services enabling a measurably better end-user experience.
"The EncodeThis! high-end encoding process enables companies like HotRoof
to meet the 'quality' demand from not only content providers, but the ever
increasing demand from corporate America," said Steve Samuels, CEO of
EncodeThis! "By coupling our high end encoding with HotRoof's personalization
capabilities, we have created a partnership which provides content owners and
enterprises with an efficient solution for encoding video assets while
preserving the integrity of the content."
About EncodeThis!
As a leading digital media infrastructure company, EncodeThis! delivers
the industry's most powerful combination of proprietary technologies and
complete digital media solutions. EncodeThis! specializes in encoding,
managing and distributing digital media content, providing the highest
quality, multi-format, cross-platform services using the most advanced
techniques and technologies in the industry. EncodeThis! clients enjoy
superior quality encoding services, quick turnaround time, the ability to
manage large volumes of media easily, and guaranteed customer service, support
and satisfaction. EncodeThis! can be reached at http://www.encodethis.com or
(323) 372-1200.
About HotRoof, Inc.
HotRoof, Inc. provides media customization technologies that enable
profitable and efficient delivery of personalized video programming to end-
users. StreamWriter(TM), HotRoof's end-to-end media customization system,
transforms existing instructional, informational or entertainment content into
personalized video programs delivered over the Internet, corporate
intranet/extranet, or via VHS tape, DVD or CD-ROM. For content owners,
StreamWriter turns existing video assets into new revenue-generating consumer
products for distribution online and offline. For corporations, StreamWriter
provides efficient communication and distribution solutions for video-based
corporate communications, training and distance learning programs. HotRoof,
Inc. is a privately-held company located in Great Barrington, MA. More
information can be found at http://www.hotroof.com.
HotRoof, Inc. is the owner and licensee of its name and logo trademarks
and service marks. All other trademarks and trade names are the property of
their respective owners.
SOURCE HotRoof, Inc.
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Related links:
http://www.streamingmedia.com
http://www.encodethis.com http://www.hotroof.com
CONTACT:
Kristen Gariepy of KMCpartners, 413-644-9053,
or kristen@KMCpartners.com, for HotRoof, Inc.; or Michelle
Arguelles of EncodeThis!, 323-372-1200, or
michelle@encodethis.com
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