Initial Results From HotRoof's StreamWriter(TM) Show Significant Spike In
End-User Interest in Personalized Video Content
LONG BEACH, Calif., June 20 /PRNewswire/ -- STREAMING MEDIA WEST 2001 --
HotRoof, Inc., a provider of media customization technologies that enable
businesses to profitably and efficiently deliver personalized video to
end-users, today announced results from the first 12 weeks of its partnership
with Golf Digest magazine to bring personalized video content to Golf Digest's
online audiences.
The two companies recently announced the launch of the "Golf Digest Video
Lesson Library(TM)," the first application to enable golfers to easily create
their own customized video golf lessons. Available at GolfDigest.com, users
complete a short Web-based interview, then use HotRoof's software tools to
create individualized instructional video programs based on personal
interests, skills, and preferences. "Video Lesson Library" is powered by
StreamWriter(TM), HotRoof's end-to-end media customization system for end-user
customization and personalization of video content. Video programs created by
StreamWriter can be purchased online in any streaming format or delivered via
VHS tape, DVD or CD-ROM.
With "Video Lesson Library", GolfDigest.com diversifies its current
advertising-based business model and creates new online sales channels by
turning existing video assets into new revenue-generating consumer products
for distribution online and offline. To date, the partnership has yielded a
significant and consistent increase in traffic, end-user sessions and overall
repeat visitors:
-- Approximately 8% of GolfDigest.com's user sessions come from "Video
Lesson Library" where users customize their own video golf lessons
from existing Golf Digest magazine video golf lesson content.
-- User activity with the "Video Lesson Library" represents nearly 13% of
GolfDigest.com's overall page views.
-- Over 67% of registered users create personalized golf lessons,
averaging 2.5 lessons each.
-- Viewing time for lessons created averages approximately 13 minutes in
length.
"We are pleased to announce such positive results from the initial weeks
of our partnership with Golf Digest," said Bernard Plishtin, president and CEO
of HotRoof, Inc. "StreamWriter has been developed to provide companies like
Golf Digest with a solution that enables them to derive revenue from existing
video content, answer the growing demand for personalized content, and
increase customer acquisition and retention at a low cost. Our initial
results continue to validate these benefits."
"We're extremely pleased with our customers' interest in the 'Video Lesson
Library', both in terms of usage and the level of excitement surrounding the
product offering," said John Barton, editor of GolfDigest.com. "In addition
to assisting us in meeting our audience's content needs, StreamWriter
leverages our existing video assets to create new products, sales channels and
attractive sponsorship opportunities."
About StreamWriter
StreamWriter offers businesses a complete solution for turning existing
video assets into revenue-generating products. StreamWriter provides a full
service solution, including video encoding, feature design, production and
video streaming delivery, as well as complete VHS, DVD and CD-Rom fulfillment
through HotRoof's proprietary, automated duplication services and e-commerce
functions.
StreamWriter incorporates a graphical interface to gather specific
information about the individual's needs and interests, making the user the
"director" of his or her own StreamWriter movie. Once a user creates a
profile based on his/her individual needs and interests, StreamWriter
initiates a complex and thorough meta-data search of video clips and returns a
highly personalized, comprehensive and contextualized video program designed
specifically for the end-user. Each program can be delivered online in any
streaming media format or via VHS tape, CD-ROM or DVD.
About Golf Digest magazine
With a record 1.55 million circulation, Golf Digest is the largest golf
publication in the world and is part of the The Golf Digest Companies.
About The Golf Digest Companies
The Golf Digest Companies is an independent unit of Advance Magazine
Publishers Inc., an Advance Publications company. The Golf Digest Companies
include Golf Digest, Golf World, Golf For Women, Golf World Business,
GolfDigest.com, the Golf Digest Research Resource Center, Global Affiliates,
Golf Digest Sports Marketing, the Database of Golf in America, the Golf Digest
Schools, and Golf Digest Licensing & Publishing.
About HotRoof, Inc.
HotRoof, Inc. provides media customization technologies that enable
profitable and efficient delivery of personalized video programming to
end-users. StreamWriter(TM), HotRoof's end-to-end media customization system,
transforms existing instructional, informational or entertainment content into
personalized video programs delivered over the Internet, corporate
intranet/extranet, or via VHS tape, DVD or CD-ROM. For content owners,
StreamWriter turns existing video assets into new revenue-generating consumer
products for distribution online and offline. For corporations, StreamWriter
provides efficient communication and distribution solutions for video-based
corporate communications, training and distance learning programs. HotRoof,
Inc. is a privately-held company located in Great Barrington, MA. More
information can be found at http://www.hotroof.com.
HotRoof, Inc. is the owner and licensee of its name and logo trademarks
and service marks. All other trademarks and trade names are the property of
their respective owners.
SOURCE HotRoof, Inc.
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Related links:
http://www.streamingmedia.com
http://www.golfdigest.com http://www.hotroof.com
CONTACT:
Kristen Gariepy of KMCpartners, 413-644-9053,
or kristen@kmcpartners.com, for HotRoof, Inc.
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