Generic Media Customers Can Effortlessly Take Advantage of Akamai's Massively
Scalable Network
LONG BEACH, Calif., Streaming Media West 2001, June 20 /PRNewswire/ --
Generic Media, creators of innovative technology and services for the digital
media industry, today announced an alliance with
Akamai Technologies, Inc. (Nasdaq: AKAM), the leading provider of distributed
application and content delivery services. Through this relationship, the
Generic Media Publishing Service will now leverage Akamai's global content
delivery network, giving Generic Media customers the ability to seamlessly
scale content distribution to audiences with no additional steps required to
Akamaize content. Akamai is the first content delivery network Generic Media
supports.
By offering Akamai's technology, Generic Media extends the scalability of
its content delivery infrastructure, now providing the assurance of quality,
reliability and ease in streaming to larger audiences. Customers currently
using the Generic Media Publishing Service can now select that their content
be delivered through Akamai's globally distributed network, reducing latency
in streaming high-demand media, for a superior user experience.
Customers can also benefit from Akamai's leading "edge" delivery
technology while utilizing the Generic Media Publishing Service -- which
introduces the ability to deliver a single streaming master on the fly and on
demand across multiple formats, devices and bandwidths -- all through one
Generic Media account. Current customers of Akamai can also easily take
advantage of Generic Media's format agnostic streaming service.
"Akamai and Generic Media provide complementary technologies for companies
streaming content and we're excited to work together in offering a seamlessly
integrated solution, from on-the-fly transcoding to a highly scalable
distribution of media," said Chris Turner, vice president, worldwide channel
and international sales, Akamai. "Generic Media's offering of Akamai services
will increase the demand for our industry leading content distribution
network, and we look forward to supporting Generic Media customers."
"Teaming with Akamai allows Generic Media to provide a wider range of
streaming options to our customers, and ensures the highest quality content is
delivered for our customers in a timely manner and to a mass audience," said
Peter Hoddie, CEO, Generic Media. "No additional steps are required by
Generic Media customers in order to leverage Akamai's network -- the
Generic Media Publishing Service simply routes content to Akamai, so that
publishers are not required to alter website links."
About Akamai
Akamai is the leading provider of distributed application and content
delivery services. These services enable companies to reduce the complexity
and cost of deploying and operating a uniform Web infrastructure while
ensuring unmatched performance, reliability, scalability and manageability.
Akamai's services give businesses a distinct competitive advantage and provide
an unparalleled Internet experience for their customers. Akamai's intelligent
edge platform for content, streaming media, and application delivery comprises
more than 9,700 servers within 650 networks in 56 countries. With headquarters
in Cambridge, Massachusetts, Akamai provides services to more than
1,400 companies worldwide. For information on Delivering a Better
Internet(SM), visit http://www.akamai.com.
About Generic Media
Generic Media provides innovative technology and services that
fundamentally change the way video and audio is published and consumed on the
Internet. The company's investors include SBVC (SOFTBANK Venture Capital),
Sony and NTT Leasing. The Generic Media team consists of pioneering media
engineers and executives from major technology companies, including Apple
Computer, Microsoft, Oracle, Pinnacle Systems, SGI and Sun. Generic Media was
founded in early 2000 and is based in Palo Alto, California. For more
information, please visit http://www.genericmedia.com
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and
prospects of Akamai's management that constitute forward-looking statements
for purposes of the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those
indicated by these forward-looking statements as a result of various important
factors including, but not limited to, the dependence on Akamai's Internet
content delivery service, a failure of its network infrastructure, failure of
a successful solution integration, the complexity of its service and the
networks on which the service is deployed, the failure to obtain access to
transmission capacity and other factors that are discussed in the Company's
Annual Report on Form 10-K and other documents periodically filed with the
SEC.
NOTE: The barcode logo, gMovie, and Generic Media are trademarks of
Generic Media, Inc. in the United States and other countries. All other
trademarks are the property of their respective owners.
SOURCE Generic Media
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Related links:
http://www.genericmedia.com
CONTACT:
Misha Gulak of hypelab interactive pr,
415-703-9454, or misha@hypelab.com, for Generic Media; or Rachel
McKosky of Generic Media, 415-828-2344, or
rachel@genericmedia.com
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