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Lariat's New MediaReports Online Service Makes It Easy to Outsource Streaming Reporting and Measurement

    STREAMING MEDIA WEST 2001, LONG BEACH, Calif., June 20 /PRNewswire/ --
Lariat Software Inc., developer of streaming media business solutions,
announced today the release of Lariat MediaReports Online(TM), a
subscription-based service for businesses to analyze their streaming activity,
using Lariat's industry-standard measurement technology.
    New MediaReports Online provides comprehensive traffic, trend, and network
performance analysis reports, while offering benefits such as ease of use, no
hardware and software requirements, and pay-as-you-go pricing.  This
announcement is in conjunction with Lariat's exhibition in booth #1417 at
Streaming Media West conference June 20-22 in Long Beach.
    "MediaReports Online allows Lariat to provide even more comprehensive
reporting features to businesses who need to evaluate and improve their
strategies for using streaming media," said Scott Eshelman, Lariat's
President.  "With the addition of MediaReports Online, we now offer a total
solution to those companies who need the critical information MediaReports can
provide, but find more value in outsourcing their data analysis."

    Features and Capabilities
    MediaReports Online supports high volume media traffic, data storage and
significant reporting requirements -- all without the need to install or
maintain software.  Authenticated users only need to upload log data through
the MediaReports Online website to receive comprehensive, secure reports on
their streaming activity.
    Users log in through any remote browser to view standard reports that
provide a wide range of streaming metrics or use a custom reports interface to
create specialized reports tailored to their specific needs.

    About MediaReports Online
    MediaReports Online is a comprehensive service platform for outsourcing
the analysis of streaming media activity.  MediaReports Online uses Lariat
measurement technology to provide comprehensive traffic, trend, and network
performance analysis reports, while offering benefits such as ease of use, no
hardware and software requirements, and a pay-as-you-go subscription based
pricing.  For more information, go to http://www.mediareportsonline.com.

    About Lariat Software
    Lariat Software Inc. develops solutions that enable businesses using
streaming media to improve their content strategies.  MediaReports and
StationManager are high performance, scalable software solutions that enable
corporations to analyze their streaming activity, and deliver streaming
content intelligently and profitably.  Lariat is headquartered in Seattle, WA.
Strategic industry partners include Arbitron, RealNetworks, Microsoft, and
Apple.

   CONTACT:  Scott Eshelman of Lariat Software, 206-695-5757, or
scott@lariat.com.



SOURCE Lariat Software Inc.




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Related links:
  • http://www.lariat.com
    CONTACT:
    Scott Eshelman of Lariat Software,
    206-695-5757, or scott@lariat.com