NEW YORK, June 20 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL
Corporation (NYSE: ET) today announced a series of functionality
enhancements to the E*TRADE Complete(TM) Investment Account designed to
help retail customers optimize their investing and borrowing relationships
while evaluating their portfolio risk. With the addition of three new, free
of charge tools -- the Intelligent Lending Optimizer, the Intelligent
Investing Optimizer and the Risk Analyzer -- E*TRADE Complete delivers
unique and industry-leading functionality enabling customers to optimize
their security holdings, cash and credit through one integrated and easy to
use account.
"Our customers turn to E*TRADE for innovative and high-value
functionality to enhance the performance of their financial relationships,"
said Michael Curcio, Managing Director of Retail, E*TRADE FINANCIAL.
"Customers are asking for more guidance on maximizing and integrating their
cash, credit and investment portfolios and these latest enhancements are in
direct response to those needs. The significant organic growth in cash,
assets and credit that we have experienced since the launch of E*TRADE
Complete is evidence that our products are resonating."
Managing Debt with the Intelligent Lending Optimizer
With the changing interest rate environment, increasing numbers of
consumers are seeing their monthly loan payments rise. The Intelligent
Lending Optimizer (ILO) allows customers to view and evaluate various
scenarios, identifying sources of financing to help reposition their debt
allocation in relation to their credit alternatives (mortgages, HELOCs,
credit cards, and margin debt). Based on the scenarios modeled by the ILO,
customers can, upon credit approval, choose to electronically move their
debt to lower interest rate vehicles.
Managing Investments with the Intelligent Investing Optimizer
The Intelligent Investing Optimizer (IIO) is an advanced online advice
solution that provides tailored investment recommendations for customers.
Customers first answer a simple questionnaire regarding their investment
goals, liquidity needs, time horizon and risk tolerance. Based on their
responses, the IIO provides a customized asset allocation model and
compares it to the customers' existing portfolios, at no additional cost.
For customers with at least $50,000 in uninvested cash, the tool offers
specific no-load, no transaction fee mutual fund recommendations.
Managing Risk with the Risk Analyzer
The Risk Analyzer is an online, risk management tool created with
RiskMetrics Group, a leading financial risk management firm, and is also
offered free of charge to customers. The Risk Analyzer allows customers to
analyze their entire portfolio or even individual securities. Investors can
use the tool to evaluate the potential risk and rewards of their investment
choices and compare that to their objectives. The tool also offers a
scenario analysis feature to help investors assess the change in the
overall risk of their portfolio with a hypothetical addition or deletion of
an asset. Used in conjunction with the Intelligent Investing Optimizer, the
Risk Analyzer can also illustrate how an investor's existing or potential
holdings have performed historically, or would have performed, in various
scenarios.
About E*TRADE FINANCIAL
The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, cash management and lending for Retail and
Institutional customers. Securities products and services are offered by
E*TRADE Securities LLC (Member NASD/SIPC). Bank and lending products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC,
or its subsidiaries. Lending products are subject to credit approval.
Important Notices
E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered
trademarks or trademarks of E*TRADE FINANCIAL Corporation. The statements
contained in this news release that are forward-looking are based on
current expectations that are subject to a number of uncertainties and
risks, and actual results may differ materially. The uncertainties and
risks include, but are not limited to, changes in market activity,
anticipated increases in the rate of new customer acquisition, the
conversion of new visitors to the site to customers, the activity of
customers and assets held at the institution, seasonality, the development
and enhancement of products and services, competitive pressures (including
price competition), system failures, economic and political conditions,
changes in consumer behavior and the introduction of competing products
having technological and/or other advantages. Further information about
these risks and uncertainties can be found in the information included in
the annual reports previously filed by E*TRADE Group, Inc. or E*TRADE
FINANCIAL Corporation with the SEC on Form 10-K (including information
under the caption "Risk Factors") and quarterly reports on Form 10-Q.
Securities products and services offered by E*TRADE Securities LLC,
Member NASD/SIPC. Banking and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.
E*TRADE Securities LLC and E*TRADE Bank are separate but affiliated
companies.
E*TRADE FINANCIAL Media Contact
Pam Erickson
E*TRADE FINANCIAL Corporation
617-296-6080
pam.erickson@etrade.com
E*TRADE FINANCIAL Investor Relations Contact
Adam Townsend
E*TRADE FINANCIAL Corporation
703-236-8719
adam.townsend@etrade.com
SOURCE E*TRADE FINANCIAL Corporation
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Related links:
http://www.etrade.com
CONTACT:
Media Contact: Pam Erickson, +1-617-296-6080,
pam.erickson@etrade.com, or Investor Relations Contact: Adam
Townsend, +1-703-236-8719, adam.townsend@etrade.com, both of
E*TRADE FINANCIAL Corporation
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