PLEASANTVILLE, N.Y., June 20 /PRNewswire/ -- Reader's Digest Children's
Publishing announced today that it has signed a licensing agreement with
DreamWorks Animation SKG (NYSE: DWA) for their film, Shrek the Third.
The agreement gives Reader's Digest Children's Publishing the rights to
bring Shrek-themed products to retail in conjunction with the theatrical
release of Shrek the Third. Under the license, Reader's Digest Children's
Publishing will produce the Shrek the Third Storybook & Viewer.
The Shrek the Third Storybook will come with a viewer in the shape of
Shrek's head, picture disks containing 40 images and classic Shrek sound
effects. As children read the story and follow the exploits of Shrek,
Fiona, Donkey, Puss In Boots, and a humorous host of friends, they can peer
through their viewer and see exciting scenes from the new movie. Shrek the
Third will also be published in the popular Book & Magnetic Playset format
in Fall 2007.
Distributed by Simon & Schuster and available for purchase through
retail and online bookstores nationally, the Storybook will be marketed to
children ages four through eight in the United States, Canada and the U.K.,
available now, at a price of $24.99. Reader's Digest Children's Publishing
will follow up with an additional title to tie into the DVD release of the
film late in 2007.
Reader's Digest Movie Theater Storybooks have sold over 4 million
copies worldwide.
"We are very excited about adding Shrek the Third to our best-selling
line of Movie Interactive Storybooks," says Harold Clarke, President &
Publisher, Trade Publishing for The Reader's Digest Association.
"DreamWorks most popular and recognizable characters, for children and
adults alike, afford us the wonderful opportunity to create unique and
distinctive interactive books."
"We have had a lot of fun working with Reader's Digest to customize
their terrific Movie Theater Storybook to fit the Shrek sensibility," said
Kristy Cox, head of Worldwide Publishing for DreamWorks Consumer Products.
About Reader's Digest Publishing
Reader's Digest Children's Publishing has trade distribution in the
United States, Canada and the UK, and produces co-editions in over 35
languages and 41 countries. The Reader's Digest Association, Inc. is a
global publisher and direct marketer of products that inform, entertain and
inspire people of all ages and cultures around the world. Global
headquarters are located at Pleasantville, NY. The company's main website
is at http://www.rd.com.
SOURCE Reader's Digest Association, Inc.
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Related links:
http://www.rd.com
CONTACT:
Ellen Morgenstern, of Reader's Digest
Association, Inc., +1-914-244-7582, Ellen_Morgenstern@rd.com
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