Digital Licensing Service for Independent Artists Expands to Offer Track
Hosting, Promotion, and Sales
NEW YORK, June 22 /PRNewswire/ -- PayPlay, a media technology company
that provides digital rights protection of media files, has unveiled
PayPlay.FM (http://www.payplay.fm) -- a complete licensing, distribution,
and promotion solution for independent artists and bands.
PayPlay.FM is an extension of the services offered by the company's
original site, PayPlay.com (http://www.payplay.com). PayPlay.com's primary
objective is to bring the power of enterprise-level digital rights
management to independent artists by encrypting media files so that they
cannot be played without owner receiving payment. Media files digitally
signed by PayPlay remain secure even after being copied and shared via P2P
networks, making PayPlay the only P2P-friendly music distribution system.
The full service PayPlay.FM platform digitally signs files for
licensing and tracking purposes, hosts tracks and album artwork, provides
free customizable and skinnable flash music players that help artists
promote their music on MySpace, artist sites, blogs and networking portals,
and facilitates the sale of either digital downloads or jewel case versions
of the music. Tracks are priced at a competitive 77 cents each and deliver
high quality 192kpbs VBR sound -- far superior to the 128kbps bit rate of
iTunes and other similar online music download stores. Currently, a library
of more than 600,000 indie tracks from dozens of music genres is available
on PayPlay.FM.
The artist-friendly PayPlay system is easy and free to set up online.
Even though music sales are priced as low as 77 cents per track and $7.77
per album, PayPlay still manages to give the highest percentage in the
industry back to the artist.
Elliot Goykhman, CEO of PayPlay explains, "With rights protection a
constant concern even among independent artists, we felt our technology was
the piece that was missing from other music promotion and download sites.
We offer artists a way to choose which songs they give their audience for
free, and which ones they get paid for. We give artists the tools to
promote themselves on MySpace, websites and blogs. For the artists who
don't have the power of a RIAA or corporate legal department behind them,
we want to be the solution for monetizing their work."
PayPlay was founded in 2004 by Henrik Werdelin, Alexander Agassi and
Elliot Goykhman. With over 30 years of combined Internet and music industry
experience, frustrated with the current state of the art for monetizing
digital media, they set off to create a best practice licensing platform
for independent content producers.
Later this year PayPlay plans to launch an online video download store
featuring music videos, short films, movie trailers, TV shows and more.
PayPlay is also working on an innovative new distribution and publicity
system that will allow fans to get paid for promoting the bands, music, or
films they love.
For further information, please contact Aiden McKeon, Corporate
Communications at (212) 202-0220 or visit http://www.payplay.fm.
SOURCE PayPlay LLC
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Related links:
http://www.payplay.com
http://www.payplay.fm
CONTACT:
Aiden McKeon, Corporate Communications of
PayPlay LLC, +1-212-202-0220, or pr@payplay.com
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