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Welcome to Cowboy Chic: W Hotels Opens the Doors to Its First Hotel in Texas, The W Dallas - Victory

  Treating Travelers to W's Signature Hotel Amenities and a Chance to Live
                            the W Lifestyle 24/7

    NEW YORK, June 22 /PRNewswire/ -- The worlds of high style and cowboy
chic collide today with the opening of the first W Hotel in Texas, the W
Dallas Victory Hotel and Residences. W Hotels Worldwide, the world's
fastest growing luxury hotel brand, brings its signature Whatever/Whenever
service and unique amenities to the city of Dallas, with its first
residential property, offering ownership of the brand's legendary
lifestyle. The W Dallas features 252 guestrooms and 144 one- and
two-bedroom condos, Craft restaurant by world- renowned chef Tom Collichio,
an outpost of Las Vegas' renowned Ghostbar nightclub on the 33rd floor, a
5,000-square-foot bliss spa and 16th floor infinity pool and fitness
facility overlooking downtown.
    LIVING LARGE IN THE BIG D
    Located immediately across from the American Airlines Center, home of
the NBA Dallas Mavericks and NHL Dallas Stars, the W Dallas is the
centerpiece of a 72-acre "Victory" master development in downtown Dallas,
including a plethora of high-end retail, dining and entertainment options,
as well as landscaped parks and outdoor public spaces. The W Dallas' custom
rooftop heliport -- a first for W -- can be seen from anywhere in downtown.
    Upon entering the hotel, guests will be drawn in by dramatic water
features, ever-glowing walls of soft lighting and a grand staircase
surrounded by art including a horse and cowboy figurines suspended from the
ceiling. Flirting with guests' senses and providing a social and cultural
escape with comfortable, inviting furniture and arts, culinary, film and
fashion events, the W Living Room will reveal a who's who of Dallas, there
to unwind, revive, sip, shop, get wired up or fired up for a night out.
    Oversized guestrooms will wow locals and visitors alike with
Texas-sized amenities and features, from 11-foot ceilings and 42"
flat-screen TVs to seven foot long W Signature featherbeds and full-size
bliss bath products. Guestroom options also include suites with private
terraces that put guests right in the action for concerts and game events
at the American Airlines Center to the Extreme WOW Suite, which features a
wall of windows providing a dramatic vista of downtown Dallas, a private
terrace and a number of treats designed to WOW.
    SIP, SAVOR AND SPA-AAAH
    High above the glittering expanse of Dallas, ghostbar (of Las Vegas
fame) on the 33rd floor of the W Dallas is a sultry and sophisticated
indoor-outdoor lounge and sky deck, providing a 180-degree view of Dallas.
ghostbar will feature a large glass inset in the floor offering a
jaw-dropping view straight down to the ground floor, a signature element
from its Las Vegas outpost.
    Craft, the unique restaurant concept by award-winning chef Tom
Colicchio, will be the W Dallas' signature restaurant. The original Craft
located in New York City won the James Beard Award for Best New Restaurant
and has remained a constant hotspot, offering patrons the highest quality
seasonal ingredients with simple preparations that accentuate the natural
flavors in every dish. In addition to Craft, the W Dallas Victory will be
home to Colicchio's fast- casual restaurant concept 'Wichcraft, offering
take-out sandwiches and sweets.
    The bliss spa on the 16th of the W Dallas will offer hotel guests,
residents and locals signature treatments including bliss' popular ginger
rub, hangover herbie, betweeny wax and triple oxygen treatments. With over
5,000 square feet of tension-fighting facilities, nine treatment rooms, a
retail boutique, movie-while-you-manicure stations and men's and women's
lounges featuring their legendary brownie buffet, crackers and cheese and
other delightful pre and post treatment treats, bliss Dallas is the brand's
seventh spa following those in New York, Chicago, Los Angeles and San
Francisco.
    WHATEVER/WHENEVER: TEXAS-SIZED HOSPITALITY
    In addition to indulgences such as specialty P.A.W. (Pets Are Welcome)
amenities for guests traveling with guests and "Munchie Boxes" (W's version
of the minibar) featuring unique items like DVF emergency beauty kits in
every room, W Dallas-Victory also offers its famous "Whatever/Whenever"
service, guaranteeing "whatever you want, whenever you want it" 24-hours a
day. Available at the touch of a button on every guest room phone, the
hotel's specially-trained Whatever/Whenever agents are dedicated to
fulfilling the wishes of every guest, no matter how large or small, from a
pair jogging shoes at 2am to private Jet service to the Hamptons to
everyone's favorite -- a bathtub filled with hot chocolate. Additional
Whatever/Whenever services range from inspiring wake-up calls and
door-to-door luggage service to in- flight meals to go and on-site text
messaging for guests.
    The W Dallas also offers guests and residents 24-hour access to SWEAT.,
a 3,000 square-foot state-of-the-art fitness facility featuring personal
trainers and designed by local fitness guru Larry North. At WET(TM), the
hotel's 16th floor infinity-edge swimming pool overlooking downtown Dallas,
guests can relax on specially-designed lounges while enjoying cocktails and
lighter fare courtesy of Craft.
    For business meetings, social events or intimate gatherings, W Dallas
residents and locals can take advantage of eight specially-designed meeting
rooms offering more than 11,000 square feet of space. The largest, the
Great Room, accommodates up to 600 people and features a glowing,
color-changing reception wall. Each meeting room is equipped with
high-speed Internet access, state-of-the-art audio visual equipment and
catering by Craft.
    The W Dallas is the brand's first property featuring W Residences,
offering owners all the benefits of being attached to a W Hotel, including
signature W amenities enjoyed by hotel guests and exclusive access to
private in-home catering, VIP service at W's restaurants and bars,
botanicals services, daily maid service and more. It's the first time
guests will have access to the W lifestyle 24/7. Upcoming W Residences
include openings in South Beach, Hollywood, Las Vegas, Fort Lauderdale,
Hoboken, Scottsdale and Phoenix.
    About W Hotels
    W Hotels is a global lifestyle brand with 20 properties in the most
vibrant cities around the world. Inspiring and indulging its guests with
thoughtful, refreshing and stylish experiences, signature restaurants, bars
and destination spas, W has become the fastest growing luxury hotel brand
in the world. Each hotel offers a unique mix of innovative design, comfort
and cultural influences from fashion to music to art and everything in
between. Recent openings include W's first property in Asia, W Seoul --
Walkerhill and its first property in Canada, W Montreal. W Residences,
offering the W lifestyle at home, have been announced for Las Vegas,
Hollywood, South Beach, Phoenix, Scottsdale and Hoboken. Internationally, W
has announced plans for hotels in the Maldives, Barcelona, Hong Kong,
Shanghai, Santiago and Dubai. For more information, visit
http://www.whotels.com .
    Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with approximately 850 properties in
more than 95 countries and 145,000 employees at its owned and managed
properties. Starwood(R) Hotels is a fully integrated owner, operator and
franchisor of hotels and resorts with the following internationally
renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R),
Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien and the recently
announced Aloft(SM). Starwood Hotels also owns Starwood Vacation Ownership,
Inc., one of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit
http://www.starwoodhotels.com .
    Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are
not guarantees of future performance or events and involve risks and
uncertainties and other factors that may cause actual results or events to
differ materially from those anticipated at the time the forward-looking
statements are made. These risks and uncertainties are presented in detail
in our filings with the Securities and Exchange Commission. Although we
believe the expectations reflected in such forward-looking statements are
based upon reasonable assumptions, we can give no assurance that our
expectations will be attained or that results and events will not
materially differ. We undertake no obligation to publicly update or revise
any forward-looking statement, whether as a result of new information,
future events or otherwise.
     Contacts:

     Jane Lehman
     W Hotels Worldwide
     212.380.4011

     Mary Kate Smither
     Vollmer Public Relations for W Dallas
     972.488.4790


SOURCE W Hotels Worldwide




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Related links:
  • http://www.whotels.com
  • http://www.starwoodhotels.com
    CONTACT:
    Jane Lehman of W Hotels Worldwide,
    +1-212-380-4011; or Mary Kate Smither of Vollmer Public
    Relations, +1-972-488-4790, for W Hotels Worldwide