Viridian Spirits Extends Its Leadership in the Absinthe Category It Created
NEW YORK, June 23 /PRNewswire/ -- This fall, Viridian Spirits LLC,
brand owners of Lucid Absinthe Superieure, will expand its absinthe
portfolio with the introduction of La Clandestine Absinthe Superieure and
Jade Liqueur's Nouvelle-Orleans Absinthe Superieure to the U.S. market.
These two genuine absinthes are already well established internationally as
being among the finest authentic absinthes in the world. The first comes
straight from Couvet, Switzerland, in the Val-de-travers, the birthplace of
absinthe in the 18th century, while the second, part of T.A. Breaux's elite
line of Jade Absinthes, pays homage to his hometown and the historical
epicenter of absinthe culture in this country, New Orleans.
In March of 2007, Viridian Spirits successfully negotiated for the
return of genuine absinthe to the United States when it received approval
to launch Lucid. When launched, Lucid Absinthe Superieure became the first
genuine absinthe made with Grande Wormwood (Artemisia absinthium) to be
legally available in the United States in 95 years. Lucid is crafted
exactly the same way absinthe was made 100 years ago and is authentic in
every detail, including the use of a full, historically accurate measure of
Grande Wormwood. Due to the increasing popularity of Lucid throughout the
country and its nationwide distribution, it was inevitable for Viridian
Spirits to further develop its absinthe portfolio.
"Over the past year we've witnessed the reemergence of absinthe in the
U.S., beginning with the introduction of Lucid," said Jared Gurfein,
President of Viridian Spirits LLC. "Now, after witnessing the explosive
interest in and popularity of Lucid, we are taking two of the most esteemed
international absinthes and bringing them to this market."
The only absinthe distilled in Couvet, Switzerland, La Clandestine,
hand crafted by Claude-Alain Bugnon, has been a favorite of both absinthe
professionals and absinthe lovers for some time. A colorless absinthe in
the Swiss 'La Bleue' style, it is based on a 1935 absinthe recipe that was
handed to Claude-Alain's family by a close family friend. La Clandestine
takes its name from the way it was sold as an "underground" brand for
several years during the era of absinthe prohibition. It has repeatedly
reaped awards and accolades and is considered by many to be the finest
Swiss, La Bleue style absinthe available in the world. Claude-Alain is a
three times winner of the golden spoon at the Pontarlier Absinthiades.
Nouvelle-Orleans Absinthe Superieure, one of the famous Jade Liqueurs
absinthes, is the creation of renowned absinthe expert, T. A. Breaux, and
is a traditional green Absinthe Verte produced in Saumur, France. The
incomparable flavor of Nouvelle-Orleans is derived from a full compliment
of Grande Wormwood (Artemisia absinthium), and additional select European
botanicals traditionally used in crafting a genuine Belle Époque absinthe.
Having won numerous international awards and worldwide acclaim since its
original release in 2004, Nouvelle-Orleans will soon be available to U.S.
connoisseurs for the first time. Like all traditional, authentic absinthes,
including Lucid, neither La Clandestine nor Nouvelle-Orleans contains
artificial coloring agents and both are distilled only from the highest
quality select whole herbs, and never from extracts or oils.
Both La Clandestine and Nouvelle Orleans will be available at select
restaurants, bars and liquor stores nationwide beginning this fall. The
suggested retail price for a 750ml bottle of La Clandestine is $79.99,
while the suggested price of a 750ml bottle of Nouvelle Orleans is $110.00.
Viridian also sells classic absinthe accessories such as fountains, glasses
and absinthe spoons. For more information, please visit http://www.drinklucid.com.
For more information about the new brands, please visit
http://www.viridianspirits.com.
About Viridian Spirits LLC
Viridian Spirits LLC is an entrepreneurial spirits company which was
formed for the purpose of creating and importing genuine Absinthe into the
United States. Viridian was founded by corporate attorney Jared Gurfein
(formerly with Skadden Arps and NTL Incorporated/Virgin Media) with
founding partners Jonathan Bonchick (formerly with Brown-Forman and
currently with Duty Free Americas) and Eddie Soleymani and Leon Redensky
(co-founders and Managing Directors of Lynx Capital Partners, LLC, an
equity trading firm). Viridian also includes partners Simon, Jerome and
Leon Falic (whose major holdings include Duty Free Americas and luxury
brands such as Christian Lacroix, Hard Candy, Urban Decay and the license
to manufacture Perry Ellis fragrances and cosmetics).
SOURCE Viridian Spirits LLC
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Related links:
http://www.drinklucid.com
http://www.viridianspirits.com
CONTACT:
Alana Radmin, Alana@alisonbrodpr.com, or
Ellen Fobes, Ellen@alisonbrodpr.com, both ALISON BROD PUBLIC
RELATIONS, +1-212-230-1800
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