Powerful Analysis of Campaign Management Data Coupled With Dynamic Marketing
Program Automation Drive Application Solutions
LOS GATOS, Calif., June 24 /PRNewswire/ -- Red Brick(R) Systems, Inc.
(Nasdaq: REDB), The Data Warehouse Company(R), today announced a strategic
partnership with Paradigm Ovation to jointly deliver comprehensive decision
support solutions directly targeted to one-to-one marketing campaigns through
combined, best-in-class marketing automation applications and powerful
campaign management analysis.
The one-to-one marketing automation applications are designed by Paradigm
Ovation and powered by Red Brick DecisionScape(SM), a comprehensive,
integrated environment of products, services, methodology and partnerships for
decision support. Red Brick's unique and innovative server-integrated
features supply next-generation functionality to the applications including
data mining, complex query processing and sophisticated application
development and management. The result is powerful analysis and high-value
program management of marketing data with cost-efficient scalability.
"Paradigm and Red Brick are both committed to enabling solutions that give
customers an edge in their competitive business acumen," said John Reid,
senior director of Business Development at Red Brick. "Paradigm Ovation's
applications designed for one-to-one marketing deliver real business value
when coupled with the power and extensibility of the Red Brick DecisionScape
environment. Marketers will be able to take advantage of immediate results to
customized campaigns and programs using the Paradigm Ovation-Red Brick
solution, giving them more time, flexibility and creativity to respond to
market needs and activities."
"Red Brick's business strategy to bring decision support solutions to the
end user through their DecisionScape environment is highly complementary to
Paradigm Ovation's business model," said Dan Furlong, president of Paradigm
Ovation. "We have crafted our one-to-one marketing applications to bring the
best-in-class features and functionality at the best price/performance to
marketers who need quick action to remain competitive."
The Red Brick-Paradigm Ovation Advantage
Red Brick brings best-in-class decision support expertise to analytic and
automation application providers through its integrated products and services
which, unlike other data warehouse product offerings, provide the ability to
support exceptionally high data volumes, high complexity and production-level
data mining at the server level. Red Brick supports decision support
applications through its ability to optimize query performance; to extract,
transform and load data from operational systems; and to scale in data size
and number of users without impacting query performance.
Ovation is software that facilitates planning and automates the management
and execution of marketing campaigns and programs directly from the desktop.
"Ovation brings a new technology to marketing automation, which is both
tactical and strategic in providing continuous information for business
planning and decision support of marketing-related activities," said Furlong.
Ovation helps marketing professionals establish campaign profitability and
streamline, integrate, automate and control the marketing process. These
features help decrease campaign time-to-market and provide tangible results in
targeted one-to-one marketing projects across multiple brands and customer
segments. Ovation applications are designed to work with customers' existing
projects, taking advantage of internal intelligence, resources and process.
These applications offer a unique value of being able to drive execution and
program measurement continually, with unlimited access to detailed, updated
data.
The Red Brick-Paradigm Ovation alliance includes joint sales
collaboration, marketing and business development initiatives, and field
implementation support. Paradigm Ovation is a member of Red Brick's Solution
Partners Program, which establishes alliance relationships with
market-leading, third-party solutions providers whose products and services
focus on the decision support needs of Red Brick's customers and partners.
About Paradigm
Paradigm Ovation is a software and systems solution designed to integrate
the marketing process, as a multi-functional marketing management tool.
Ovation gives marketers a "point and click" capability to build, deliver and
track marketing programs and events -- from the simplest activities to the
most complex, event-triggered campaigns. Originated in Tampa, Florida,
Paradigm Ovation can be reached by calling 813-287-0028 or through
http://www.paradigmovation.com.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing
solutions. Through Red Brick DecisionScape, a comprehensive, integrated
environment of products, services, methodology and partnerships, Red Brick
helps its customers and partners improve the quality, speed and accuracy of
their business decision-making. Red Brick's leading expertise and innovative,
server-integrated technology deliver scalable decision support solutions for
data warehousing, data marts, OLAP and data mining. Red Brick is based in
Los Gatos, Calif., with 290 employees worldwide and FY97 annual revenues of
approximately $43 million.
Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com. News releases and corporate background information may also
be retrieved by fax. For an index of available materials, please call
800-758-5804, and enter PIN #105756.
NOTE: Red Brick, the Red Brick logo and The Data Warehouse Company are
registered trademarks and Red Brick DecisionScape is a service mark and
trademark of Red Brick Systems, Inc. All other trademarks are acknowledged as
the property of their respective owners.
SOURCE Red Brick Systems, Inc.
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Related links:
http://www.redbrick.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 105756
CONTACT:
Carolyn Hughes of Red Brick Systems, Inc.,
408-399-7216, or chughes@redbrick.com; or Beth Hardy of Paradigm
Ovation, 813-287-0028, or bethh@paradigmonline.com
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