Wireless Technologies are the Hottest Technology
NEW YORK, June 24 /PRNewswire-FirstCall/ -- A just-released survey of the
pre-registered attendees of PC EXPO/TECHXNY (http://www.techxny.com), which
launches its 20th Annual event tomorrow, Tuesday, June 25th at the Jacob K.
Javits Convention Center in New York, ranked security as by far the most
pressing challenge to be addressed in the next 18 months by attendees'
organizations. Security also ranked high (tied for #2) in attendees picks for
hot products and technologies in the marketplace, but was outpaced by wireless
technologies which were number one.
The survey, conducted by Decipher, Incorporated, tapped PC EXPO attendees
for their perspective on the business-technology challenges confronting their
organizations. "In the next 18 months PC EXPO/TECHXNY attendees will be
dealing with wireless access issues, connecting a mobile workforce, and
serving data and applications through a Web browser," observed Christina
Condos, Show Director for PC EXPO/TECHXNY. "All that additional access only
heightens already strong concerns about security. Access and security need to
go hand-in-hand."
Which of these key business-technology challenges will your organization
address in the next 18 months?
Total
Security 74%
Wireless access 48%
Serving data through a Web browser 48%
Giving remote users full access to data (Remote Access) 45%
Workforce mobility 43%
Serving applications through a Web browser 43%
Business continuity 40%
Integrating new businesses and/or business units 33%
Centralized application management 32%
Extending the life of existing applications 31%
None of the above 4%
PC EXPO attendees were also asked to rate a number of technologies as
being "hot" or "cold." Wireless ranked the hottest and security products,
Palm and Pocket PCs and applications, broadband computing, wireless ethernet,
and wireless data applications were also hot.
On a scale of 5 to 1, with 5 being hot and 1 being cold, how HOT are each
of the following products, technologies, services or issues in the marketplace
today?
Hot (5&4) Med. (3) Cold (2&1)
Wireless Technologies 89% 9% 3%
Security products 80% 16% 4%
Broadband computing 76% 17% 7%
Palm handhelds and their applications 70% 21% 9%
Wireless Ethernet (802.11b) 69% 21% 11%
Pocket PC handhelds and their applications 67% 24% 10%
Data applications on wireless devices 67% 23% 9%
Flat panels/LCD displays/plasma panels 63% 26% 11%
Data, voice, video convergence 54% 34% 13%
Bluetooth wireless technology 47% 31% 21%
Continuity planning 44% 35% 20%
Digital Video Recorders 44% 34% 22%
DSL 43% 34% 22%
Linux 43% 32% 25%
Applications of GPS (global positioning)
technologies 39% 37% 25%
Voice recognition software and applications 36% 36% 28%
Windows XT 31% 43% 25%
Biometrics 30% 39% 32%
Microsoft .Net 30% 37% 32%
"PC EXPO/TECHXNY attendees are a perfect audience to use as a barometer on
what's hot in technology," commented Ms. Condos. "They are on a constant
quest for new products an technologies. The number one reason they'll be
attending PC EXPO/TECHXNY this week is to evaluate technology products for
purchase."
Companies will be demonstrating products from every major category at the
20th Annual PC EXPO exhibition. "Exhibitors will be happy this week because
there is no better buyer than one who thinks your product is hot. Attendees
will be happy because they'll be surrounded by the hot products their
organizations need. This is going to be a great event," Ms. Condos concluded.
About TECHXNY/PC EXPO
TECHXNY, taking June 25-27, at the Jacob K. Javits Convention Center will
feature key conferences on technology integration and security/business
continuity, special events and summits on storage, XML and Web services,
digital video, and mobile technologies as well as dedicated content for small
businesses and entrepreneurs. In its 20th year, New York's leading technology
event -- PC EXPO the exposition portion of TECHXNY -- will showcase innovative
computing solutions, technologies and products for large and small businesses.
Products and services on display will include servers, desktops, handhelds,
Web services products, database software, storage applications, networking,
CRM, security, infrastructure management products and the latest in Linux.
In 2003, TECHXNY/PC EXPO has new dates and will take place September 16-18, at
the Javits Center in New York. For more information on TECHXNY and PC EXPO go
to http://www.techxny.com or call 212-600-3180.
About CMP Media
CMP Media LLC (http://www.cmp.com) is a leading high-tech media company
providing essential information and marketing services to the entire
technology spectrum-the builders, sellers and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
marketers comprehensive, integrated media solutions tailored to meet their
individual needs. Its diverse products and services include newspapers,
magazines, Internet products, research, direct marketing services, education
and training, trade shows and conferences, custom publishing, testing and
consulting.
Contact: Annie Scully
201-236-1790
annie@praxismktg.com
SOURCE CMP Media LLC
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Related links:
http://www.cmp.com
http://www.techxny.com
Company News On-Call:
http://www.prnewswire.com/comp/120824.html
CONTACT:
Annie Scully, +1-201-236-1790, or
annie@praxismktg.com, for CMP Media LLC
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