Print This Story  Email This Story  Save this Link View PR Newswire's RSS Feed  Blogs Discussing this News Release  Search Blogs that Mention this News Release  Click this link to view linked Bookmarking Services Click this link to view linked Blogging Services


Sony Marks the Spot With New X Series of Flat Panel Computer Displays; New Display Line Offers a Treasure Chest of Features

    NEW YORK, (PC EXPO BOOTH #2622), June 24 /PRNewswire/ -- Typically X marks
the spot for buried treasure, but Sony put the gems on display with its new X
series of feature-packed liquid-crystal displays, including a special
discovery of the company's first 20-inch SDM-X202 (20.1-inch viewable image
size) flat panel computer display.
    A first in the display industry, Sony also introduced the new Eco Mode for
X series displays, which allows users to reduce energy consumption up to
20 percent by adjusting the screen's brightness with the touch of a button.
    With its futuristic design and exclusive X-shaped back cabinet, the new
line of computer displays includes the 15-inch SDM-X52 (15.0-inch viewable
image size), 17-inch SDM-X72 (17.0-inch viewable image size) and 18-inch
SDM-X82 (18.1-inch viewable image size) displays.  These new models round out
the DELUXEPRO(TM) series of Sony's premier displays.  A few of the treasures
found in all models include built-in stereo speakers, a bundled DVI-D cable
for quick digital set-up, and the ultimate space savior -- an internal power
supply.
    "The X series has an innovative design," said Stan Glasgow, Sony
Electronics' vice president of display marketing.  "Sony's style is nicely
complemented with extras like superb-sounding stereo speakers, digital and
analog connectivity and crystal-clear text and graphics."

                           Desks Dressed to Impress
    The displays' efficient cable management system, internal power supply and
built-in stereo speakers will clear up much-needed space on any desktop, or
for those who prefer a zero footprint, the displays are also arm- or
wall-mountable.  All models, except the X202 display, are available in black
or two-toned grey.  The X202 model is available in black or silver.

                            Ergonomic Comfort Zone
    Those who spend 40 or more hours a week in front of a computer display
know how important it is to have a comfortable computer environment.  Each X
series display adjusts to several different positions according to the user's
needs.  The displays can tilt up to 80 degrees (20 degrees on the X202)
depending on preference and the X52, X72 and the X82 displays have up to
2 inches of height adjustment.  In addition, the X82 and the X202 displays can
swivel up to 45 degrees to help alleviate neck aches.  This allows business
professionals to examine data or spreadsheets, while sharing the screen with
colleagues or customers.

                           Energy and Cost Savings
    Typical liquid-crystal displays consume 60 to 80 percent less energy
compared to similarly-sized standard cathode ray tube (CRT) monitors.  All
models in the X series include an Eco Mode function, enabling users to modify
the brightness and reduce energy consumption with an easily accessible button
on the front of the display.
    According to Glasgow, all Sony liquid-crystal displays are flicker-free,
which reduces eyestrain.  Sony also uses color control technology to fine-tune
every LCD panel in order to achieve accurate color reproduction for images and
collateral.

                            Future-Proof Displays
    For those who are preparing to go digital, but still want to keep their
analog connection, all four of the X series models have both digital and
analog inputs that can run both formats at the push of a button.  With the
digital connection and a DVI-D cable included in the box, there are no extra
steps needed to maximize video performance.  The displays also provide
multiple platform support for users who want the ability to toggle between a
Macintosh(R) computer and Microsoft(R) Windows(R)-based personal computer.

                           Pricing and Availability
    The X52 and the X82 displays, available for about $550 and $1,100,
respectively, will ship in June.  The X72 model, expected to sell for about
$900, will ship in August.  The X202, available for about $2,000, will ship in
September.  More information and specifications are available at
http://www.sony.com/displays .

                     One More Emmy Award-Winning Display
    Rounding out the current line of E series computer displays, Sony also
announced the CPD-E440 19-inch display (18.0-inch viewable image size).  The
flat CRT display offers Sony's Emmy(R) award-winning Trinitron(R) display
technology which produces bright and clear images while reducing reflections
and glare.  This new model will fall under the Sony STYLEPRO(TM) series of FD
Trinitron CRTs and will be available this month for about $350.

    Editor's Note:  For additional information about Sony computer products,
consumers can call (888) 315-SONY, or visit Sony's web site at:
http://www.sony.com/displays .  For digital images and more press information, please
visit Sony Electronics' news and information Web site at http://www.sony.com/news .



SOURCE Sony Electronics Inc.




Back to Topback to top

Related links:
  • http://www.sony.com/news
    CONTACT:
    John Dolak of Sony Electronics Inc.,
    +1-858-942-2905, John.Dolak@am.sony.com; or Yona Kweskin of
    Burson-Marsteller, +1-858-646-3026, Yona_Kweskin@sdg.bm.com, for
    Sony Electronics Inc.