ST. PETERSBURG, Fla., June 24 /PRNewswire-FirstCall/ -- Catalina Marketing
Japan, an international division of Catalina Marketing Corporation
(NYSE: POS), has announced a relationship with Kasumi stores which includes
installation of the Catalina Marketing Network(R) into 106 stores in their
chain. Catalina Marketing Japan's extensive behavior-based marketing
applications allow for distribution of manufacturer and retailer promotions
based on customers' individual needs.
"We are excited about this relationship with Catalina Marketing and the
opportunity to increase customer loyalty and service," said Hiromasa Kohama,
president of Kasumi Stores. "The flexibility of the Catalina Marketing
Network(R) will enable us to provide behavior-based rewards and incentives to
our customers in a more individualized and customized manner."
The Catalina Marketing Network uses patented, behavior-based technology to
target and communicate with consumers at supermarket checkouts based on
purchase behavior. Communications may include couponing, sampling,
advertising and loyalty programming depending on manufacturer or retailer
objectives.
The expansion of Kasumi stores will bring Catalina Marketing's
international retail base to more than 5,000 stores throughout Japan and
Europe. "The Kasumi installation will bring the Network's Japanese store count
to over 1,000 stores," said Mike Bechtol, Catalina Marketing, chief operations
officer. "We are excited about this new relationship with Kasumi and look
forward to helping them better serve their customers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Corporate Communications
Manager, Catalina Marketing Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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