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Bosch to be Tier 1 Strategic Partner for 2009 SAE World Congress

    Bosch supports drive of 'Green Mobility' during industry conference

    FARMINGTON HILLS, Mich., June 24 /PRNewswire/ -- The Bosch Group
announced today it will serve as Tier 1 Strategic Partner for the 2009
Society of Automotive Engineers (SAE) World Congress, April 20-23 at COBO
Center in Detroit. The Congress' 2009 host company, Honda, recently
identified 'Racing to Green Mobility' as the theme of next year's Congress.

    "Honda has created a timely theme for the 2009 SAE World Congress:
'Racing to Green Mobility.' This helps create a critical call-to-action for
the entire industry, and we are proud to work in tandem with Honda to
encourage further 'green' dialogue and collaboration within the industry
and beyond," said Lee Manduzzi, executive vice president, automotive sales,
Robert Bosch LLC. "It is a fitting year for Bosch to take a more prominent
role in the SAE World Congress. More than 40 percent of Bosch's research
and development budget is dedicated to products that conserve resources and
help protect the environment."

    In its role as Tier 1 Strategic Partner, Bosch will provide support and
resources to Honda and SAE throughout the planning and execution process,
and engage actively on-site during the Congress through exhibitor
participation, strong technical program and speaker participation. As part
of its commitment to the success of SAE, Bosch will continue its
sponsorship of the SAE World Congress banquet Afterglow.

    Since 1974 when Bosch introduced its 3S program -- 'sicher', 'sauber',
'sparsam', German terms that mean "safe, clean, economical", the company
remains committed to the development of technologies that lower energy
consumption and reduce carbon dioxide emissions across all its business
sectors. The 3S program spurred the integration of environmental protection
into the overall Bosch business strategy, adding urgency to the company's
response to global mega-trends such as scarcity of natural resources.

    "We are very pleased to welcome Bosch, a company dedicated to
innovation, as our Tier 1 Strategic Partner in the race to green mobility,"
said Masaaki Kato, president of Honda R&D Co., Ltd. and chairman of the
2009 SAE World Congress. "Through SAE, the entire industry can work
together even as we compete against one another to address our common goal
of reducing the greenhouse gas emissions that contribute to global climate
change."

    In its 76th year, the SAE World Congress offers the most comprehensive
technical program to the global automotive industry and serves as a unique
hub of exchange among industry contingents.

    The Bosch Group is a leading global supplier of technology and
services. In the areas of automotive and industrial technology, consumer
goods, and building technology, some 271,000 associates generated sales of
over 46.3 billion euros (over $63 billion) in fiscal 2007. The Bosch Group
comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional
companies in roughly 50 countries. This worldwide development,
manufacturing, and sales network is the foundation for further growth. Each
year, Bosch spends more than 3 billion euros for research and development,
and applies for over 3,000 patents worldwide. The company was set up in
Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision
Mechanics and Electrical Engineering."

    In North America, the Bosch Group manufactures and markets automotive
original equipment and aftermarket products, industrial automation and
mobile products, power tools and accessories, security technology,
thermo-technology, packaging equipment and household appliances. Bosch
employs approximately 25,000 associates in more than 70 locations
throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion
in fiscal 2007. For more information on the company, visit
http://www.boschusa.com.



SOURCE The Bosch Group




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Related links:
  • http://www.boschusa.com
    CONTACT:
    Chandra Lewis of Robert Bosch LLC,
    +1-248-876-6731, Cell: +1-248-207-0631,
    chandra.lewis@us.bosch.com