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Panasonic Introduces Third-Generation DVD Recorder

                 New Model DMR-E30 Features Progressive Scan,
         Time Slip(TM) and Simultaneous Record & Playback at $799.95

    NEW YORK, June 25 /PRNewswire-FirstCall/ -- Proving that high performance
does not necessarily mean "big ticket," and maintaining its industry leading
position in DVD products and recordable DVD, Panasonic is launching its
third-generation DVD recorder, model DMR-E30.  The Panasonic DMR-E30 features
the unique Time Slip(TM) function, Progressive Scan, and a host of many other
convenience features, all in a sleek new package.  The DMR-E30 DVD recorder is
planned for August introduction, with a manufacturer's suggested retail price
(MSRP) of $799.95*.
    The new DVD recorder allows consumers to digitally record superb picture
and sound -- up to 12 hours  on a double-sided DVD-RAM disc, and up to 6 hours
on a singlesided DVD-RAM or DVD-R disc(1), thanks to Panasonic's original
Hybrid VBR (variable bit rate) technology.
    "This new DMR-E30 DVD video recorder builds upon our leadership position
in DVD technology," said Alberto Reggiani, Panasonic's National Marketing
Manager for DVD products.  "Combining the best of all worlds, the DMR-E30
offers recording on DVD-RAM - the perfect solution for recording and re-
recording your favorite programs, over 100,000 times on the same disc -- and
DVD-R, which is widely regarded as the most compatible of the DVD formats.
    "Rewriteable DVD-RAM discs offer huge storage capacity of 4.7 to 9.6
gigabytes per disc and give consumers greater versatility and control over
what they want to keep or delete," commented Reggiani.  "Because DVD-RAM
provides a single format for computer and video-based applications, it
provides a practical and flexible way to manage multiple PC video needs."
    The unique Time Slip(TM) feature allows viewers to replay a scene recorded
30 seconds earlier without disrupting the recording process, simply by
touching a button on the remote.
    Time Slip(TM) also allows the recorder's Simultaneous Record and Play
function, a convenient feature for recording a favorite TV series.  For
example, the consumer can watch last week's episode of his/her favorite show
while recording this week's, from the same disc at the same time.  The DMR-E30
also provides a 16-program timer recording feature.
    The DMR-E30 features Progressive Scan, for optimum picture quality when
viewing a DVD movie.  Progressive Scan doubles the scan lines of an interlaced
signal (from 480i to 480p) by scanning all 525 lines in 1/60 of a second for
each pass. The higher-density video signal creates film-like DVD images
extraordinarily close to the way they originally appeared in the cinema ? with
rich detail, extraordinary depth of field, and precise color reproduction.
    In addition to virtually unlimited re-write capability, the DMR-E30 allows
you to use your DVD recorder like a personal video recorder, or PVR.
Recording is instantaneous with the touch of one button.  The DMR-E30 will
automatically find blank space on the disc and begin recording.  Because of
DVD-RAM's extremely fast transfer rate you can view the recorded portion of an
ongoing program from the beginning, while at the same time recording the
program in progress.  And you can do this all from the remote control.  In the
past, with a VCR, you'd have to wait until the show ends before watching it.
    In addition to recording new video content, the DMR-E30 also allows
consumers to transfer their favorite VHS tape recordings to space-saving
discs.  Personal movie libraries and family videos can be archived, preserved,
and easily cataloged and accessed.
    When connected to home theater components, the DMR-E30 enables consumers
to enjoy playback of multiple digital entertainment formats, including DVD
video, music CDs, CD-R and CD-RW discs(2).  Finding and viewing recorded
material is fast and easy because there's no need to search, fast-forward or
rewind. The Direct Navigator function lets users instantly access recorded
material from an on-screen menu that lists recording dates, times, channels
and (user-entered) titles.
    The DMR-E30 also provides a major benefit to the video editing enthusiast.
The Playlist function lets the user perform simple non-linear video editing --
such as rearranging the order of scenes, skipping over unwanted scenes and
creating custom playlists of favorite scenes on a disc.
    Panasonic DVD video recorders are marketed in the United States by
Panasonic Consumer Electronics Company.  The company is a division of
Matsushita Electric Corporation of America, the principal North American
subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE: MC) of Japan,
one of the world's largest producers of innovative electronic and electric
products for consumer, business and industrial use.  Media can access press
releases via the Panasonic Pressroom web site,
http://www.panasonic.com/pressroom, or through New Directions Public
Relations' toll-free fax-back system at 888-734-7490.

      *  Manufacturer's suggested retail price.  All prices are in U.S.
         dollars.

     (1) DVD-R media is recognized as being widely compatible with most
         existing DVD video players and DVD-ROM drives.

     (2) This unit can play CD-DA format audio CD-R, and CD-RW discs. It may
         not be able to play some CD-R or CD-RW discs due to the condition of
         the recording.

         Specifications subject to change.



SOURCE Panasonic




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  • http://www.panasonic.com/pressroom
    CONTACT:
    Jeff Samuels, +1-201-392-4571,
    Samuelsj@panasonic.com, or William Pritchard, +1-201-392-7182,
    pritchardw@panasonic.com, both of Panasonic; Bill Hawkins of New
    Directions, +1-609-951-2230, bhawkins@new-directions.com, for
    Panasonic