LEXINGTON, Ky., June 26 /PRNewswire/ Harris Interactive(R) issues
corrections to their data found in the June 8, 2007 ISPA press release
entitled "ISPA to Release Inaugural Research on Global Spa Consumers."
-- The corrections are necessary due to projection errors that were made
by Harris Interactive. Corrected projections are found in the table
below.
-- Only the data corrected below are affected; all other information in
the June 8 release is accurate.
-- As ISPA contracted with Harris to conduct the global research, ISPA
regrets any inconvenience this may have caused you or your media
outlet.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070626/CLTU078 )
"Harris Interactive accepts full responsibility for the error in the
projections that occurred as a result of a misapplication of population
estimates used to compute those projections," says Jim Quilty, Vice
President, Travel and Tourism Research Practice, Harris Interactive. "The
underlying data are accurate, including the incidence of spa-goers and the
top spa treatments, and we stand behind these findings. The survey results
were mistakenly projected to each country's total population instead of
their respective adult populations. This error in no way should reflect
upon ISPA or its partners, and we apologize to ISPA and to those in the
media who reported these inaccurate projections," concluded Quilty.
Methodology for overall 2007 results
(Note: 2007 survey by Harris Interactive did not include Canada and
U.S.)
Surveys were conducted online among adults (age 18 and over) in Austria
(n=978), Australia (n=983), France (n=1073), Germany (n=1120), Italy
(n=1043), Japan (n=945), Singapore (n=1023), Spain (n=992), Thailand
(n=1027), and the United Kingdom (n=1113) by Harris Interactive on behalf
of International Spa Association between March 1 and 17, 2007. Figures for
demographics and internet usage for each country, except for Thailand, were
weighted where necessary to bring them into line with their actual
proportions in the general population. Results for Thailand were weighted
to represent the age and sex distribution of that country's online
population. Due to low Internet penetration in Thailand, results from the
online survey could only be projected to the online population.
Respondents for this survey were selected from among those who have
agreed to participate in Harris Interactive surveys. Because the sample is
based on those who agreed to participate in the Harris Interactive panel,
no estimates of theoretical sampling error can be calculated.
About Harris Interactive
Harris Interactive is the 12th largest and fastest-growing market
research firm in the world. The company provides innovative research,
insights and strategic advice to help its clients make more confident
decisions which lead to measurable and enduring improvements in
performance. Harris Interactive is widely known for The Harris Poll, one of
the longest running, independent opinion polls and for pioneering online
market research methods. The company has built what it believes to be the
world's largest panel of survey respondents, the Harris Poll Online. Harris
Interactive serves clients worldwide through its United States, Europe and
Asia offices, its wholly-owned subsidiaries Novatris in France and
MediaTransfer AG in Germany, and through a global network of independent
market research firms. More information about Harris Interactive may be
obtained at http://www.harrisinteractive.com.
About the International SPA Association
With nearly 3,000 members in 75 countries, ISPA is recognized worldwide
as the leading professional organization and voice of the spa industry.
Founded in 1991, ISPA advances the spa industry by providing invaluable
educational and networking opportunities, promoting the value of the spa
experience and speaking as the authoritative voice to foster
professionalism and growth.
SOURCE International SPA Association
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Related links:
http://www.harrisinteractive.com
http://www.experienceispa.com
http://www.triplecrownmedia.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070626/CLTU078
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Debra Locker of International SPA
Association, +1-859-226-4374, debra.locker@ispastaff.com; or
Nancy Wong of Harris Interactive, +1-609-919-2426,
nwong@harrisinteractive.com
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