LAS VEGAS, June 26 /PRNewswire/ -- Harrah's Operating Company, Inc., a
subsidiary of Harrah's Entertainment, Inc., and NativeEnergy, an
international marketer of high quality carbon offsets and renewable energy
credits (RECs), announce today an agreement to provide Harrah's guests the
opportunity to mitigate the global warming impact of their travel to
Harrah's managed resorts by purchasing carbon offsets from new renewable
energy projects.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)
"We are continually looking for innovative environmentally sustainable
practices to implement throughout our portfolio of 40 domestic properties,"
said Gary Loveman, chairman, CEO and president of Harrah's Entertainment.
"Environmental stewardship is an important component of our Code of
Commitment, the casino entertainment industry's preeminent declaration of
corporate social responsibility. Our relationship with NativeEnergy allows
us to offer our employees and guests the opportunity to join us in this
commitment."
Guests and employees will be able to purchase carbon offsets from
NativeEnergy to support new renewable energy initiatives, such as
farmer-owned wind turbines and family farm methane recovery projects.
Harrah's plans to make NativeEnergy's carbon offsets available immediately
for meetings, special events, and conventions. Ultimately, the program will
be extended to its Total Rewards members and other segments of its customer
base.
"As a leader in environmental sustainability, Harrah's is setting an
example for the hospitality industry and is also helping to raise awareness
with their 90,000 employees and their 100 million annual guests," says Tom
Boucher, President and CEO of NativeEnergy.
About NativeEnergy
NativeEnergy leverages market demand for carbon offsets to bring on
line new Native American, family farmer and community-owned renewable
energy projects. NativeEnergy offers third party verified and certified
renewable energy credits and offsets from a variety of operating projects
across America and internationally. Through its novel approach of bringing
upfront payment to renewable projects for the estimated future carbon
offsets, NativeEnergy enables its clients to help directly finance the
construction of specific new wind farms and other renewable energy
projects. NativeEnergy continues to focus on real, additional offsets that
provide both an environmental and a social benefit, for both people and
planet. More information is available at http://www.nativeenergy.com.
About Harrah's Entertainment
Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning in Reno, Nevada, more than 70
years ago, Harrah's has grown through development of new properties,
expansions and acquisitions, and now owns or manages casinos on four
continents. The Company's properties operate primarily under the
Harrah's(R), Caesars(R) and Horseshoe(R) brand names; Harrah's also owns
the London Clubs International family of casinos and the World Series of
Poker(R). Harrah's Entertainment is focused on building loyalty and value
with its customers through a unique combination of great service, excellent
products, unsurpassed distribution, operational excellence and technology
leadership. Harrah's is committed to environmental sustainability and
energy conservation and recognizes the importance of being a responsible
steward of the environment. For more information, please visit
http://www.harrahs.com.
SOURCE Harrah's Entertainment, Inc.
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Related links:
http://www.harrahs.com
http://www.nativeenergy.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Jacqueline Peterson of Harrah's
Entertainment, Inc., +1-702-494-4829
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