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Detroit Diesel Offers 'The Real Deal' When it Comes to Parts and Service

    DETROIT, June 27 /PRNewswire/ -- Detroit Diesel Corporation is
committed to helping customers understand the significant difference
between genuine and non-genuine parts. So much so, that the company
recently launched an extensive campaign centered on making sure fleet
managers and owner/operators "get the real deal" when it comes to
factory-certified parts.
    "There is a tremendous difference between rebuilt and remanufactured,"
said Jim Morrow, President of Detroit Diesel Remanufacturing Corporation.
"Remanufacturing begins with only the best quality cores. After the core is
completely disassembled, the subsystems and components are cleaned, tested,
repaired or replaced. Afterwards, each component is remanufactured to
current blueprint specifications and tested again to make certain they can
carry the Detroit Diesel reliabilt(R) Genuine Parts Warranty."
    For more than 40 years, Detroit Diesel has been providing
remanufactured engines and components to the North American market.
According to Morrow, the most significant reason to turn to remanufacturing
products is the high-level of quality.
    "While some companies are satisfied with simply rebuilding engines and
parts, we take it to the next level with an extensive reliabilt(R)
remanufacturing process," emphasized Morrow.
    Whether you purchase an entire remanufactured engine or a set of six
injectors, Detroit Diesel backs them with the most comprehensive warranties
in the business. For instance, all reliabilt(R) parts are covered by a
one-year, unlimited mile warranty. reliabilt(R) Series 60 engines are
covered by a standard one-year/100,000 mile coast-to-coast warranty, with
many extended service coverage options available.
    Detroit Diesel recently launched a new campaign called "The Real Deal"
that focuses on training service network personnel about the better value
and higher reliability that their customers will get when they select only
genuine Detroit Diesel parts, components and engines.
    "The other benefit that comes with reliabilt(R) products is an
unmatched service network," said Morrow. "With more than 800 authorized
Detroit Diesel service locations in North America, expert service is
virtually right around any corner, so before you buy anything other than
non-genuine, think about Detroit Diesel reliabilt(R) products."
    Detroit Diesel Corporation is a leading manufacturer of on-highway
heavy- duty diesel engines for the commercial truck market. The company
offers a complete line of engines from 170 to 515 horsepower for the
on-highway and vocational markets. Through its corporate headquarters in
Detroit, Michigan, Detroit Diesel is engaged in the design, manufacture,
sale and service of these products, in addition to supporting alternative
and hybrid engine strategies for the commercial truck marketplace. Detroit
Diesel is a subsidiary of DaimlerChrysler and part of the Freightliner
group of companies.


SOURCE Detroit Diesel Corporation




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  • http://www.detroitdiesel.com
  • http://www.prnewswire.com/comp/239425.html/
    CONTACT:
    Liane Bilicki of Detroit Diesel Corporation,
    +1-313-592-5266, liane.bilicki@detroitdiesel.com